Fifth Harmony’s “Down” Sees Post-MTV VMAs Sales Increase of 205%

Ally Brooke Hernandez and Lauren Jauregui are cashing in…

The 2017 MTV Video Music Awards generated a sizable sales gain in digital song downloads for tracks performed on the August 27 show, including the Latina singers’ Fifth Harmony single “Down” according to Nielsen Music.

Fifth Harmony

 

Following the all-girl group’s performance, as well as its win for Best Pop Video during the ceremony, the track jumped 205 percent in sales.

“Down” debuted at number 42 on the Billboard Hot 100 for the week dated June 24, 2017, with first week sales of 36,000 copies, 9.2 million streams and a 7.1 million audience reach.

This marked their second highest debut on this chart, following “Work from Home,” which debuted at number 12.

Meanwhile, Demi Lovato’s “Sorry Not Sorry” saw a 41 percent uptick in sales. The 25-year-old part-Mexican American singer performed the track, backed by a gospel choir, in front of a pool full of people.

“Sorry Not Sorry” debuted on the Billboard Hot 100 at number 52 three days following its release.

It sold 45,000 copies in the US alone in its first three days.

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