Demi Lovato’s Documentary Garners More Than 7 Million Views on YouTube

Demi Lovato’s story is going viral…

The 25-year-old part-Mexican American singer/actress’ feature-length documentary Demi Lovato: Simply Complicated has garnered more than seven million views on her YouTube channel since its October 17 debut.

Demi Lovato

Fans from 195 countries have tuned in to watch the documentary since its premiere. In addition, bonus content and trailers released over the last few weeks in the lead-up to the premiere have garnered an additional 8 million views to date, bringing the overall total to more than 15 million views for the documentary and its surrounding content.

Nearly 70% of subscribers tuned in to watch the film, according to YouTube, and viewership expanded beyond core fans, with 80% of overall views coming from non-subscribers. It was also trending on Twitter and YouTube on launch day.

Demi Lovato: Simply Complicated takes an inside look at the tumultuous experiences that have made Lovato who she is today, including the stories of getting sober while being a judge on The X Factor, the end of her six-year relationship, and what it’s like being single and dating for the first time in her adult life. It chronicles transformative moments in Lovato’s life, from her battles with substance abuse and an eating disorder, to becoming one of the biggest names in the world.

The project is produced by Philymack.

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