Demi Lovato Earns First No. 1 on Billboard’s Latin Airplay Chart with “Echame la Culpa”

Switching languages has paid off for Demi Lovato

The 25-year-old part-Mexican American singer has earned her first chart-topper on Billboard’s Latin Airplay chart as her collaboration with Luis Fonsi, “Echame la Culpa,” song rises 4-1 in its seventh week frame (dated January 20).

Demi Lovato & Luis Fonsi

The song earned 15.3 million in audience impressions (up 15 percent) in the week ending January 14 according to Nielsen Music.

It’s Fonsi’s eighth No. 1 on the chart.

“Echame la Culpa” also rises 2-1 on the Latin Pop Airplay chart, rising 17 percent in plays in the format.

On the Hot Latin Songs chart — which blends airplay, sales and streams — “Echame La Culpa” holds at No. 4 for a third consecutive week, earning the week’s Digital and Airplay Greatest Gainer honors. The track increases in all metrics: up 8 percent in streams to 8.7 million in the week ending Jan. 11, 4 percent in downloads to 6,000 downloads sold, and 13 percent in all-format audience impressions to 17.1 million in the week ending January 14.

Meanwhile, Fonsi’s “Despacito,” with Daddy Yankee and featuring Justin Bieber, nets a 38th week at No. 1.

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