Nicky Jam & Will Smith Release Music Video for Their 2018 FIFA World Cup Song “Live It Up!,” Featuring Era Istrefi

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8 Jun 2018 | Entertainment

Nicky Jam is livin’ it up

The 37-year-old Dominican andPuerto Rican singer-songwriter has released the music video for “Live It Up!,” featuring Will Smith and Era Istrefi.

Nicky Jam & Will Smith

It’s the official 2018 FIFA World Cup song, and it serves as an ode to the sport of soccer no matter where it’s played.

The video opens with a motivational quote to kick things off: “Where there is unity, there is always victory.”

A sense of unity is created by then splicing together shots of different games of soccer, whether it be a barefoot round in the dirt or surrounded by a stadium crowd.

As Jam and Smith take turns on the verses, the video exemplifies the unifying effect of sports and serves as inspiration to any budding athlete yearning for a chance to kick it at the World Cup.


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