Ozuna’s “Odiesa” Registers Largest Streaming Week Ever for a Latin Release

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4 Sep 2018 | LATINews

There’s absolutely no sophomore slump for Ozuna

The 26-year-old Puerto Rican reggaeton and Latin trap singer’s second studio album, Aura, has scored 2018’s biggest week for a Latin album, and the largest streaming week ever for a Latin release.

Ozuna

Ozuna’s album, released on August 24 via VP Entertainment/DimeloVi/Sony Music Latin, earned 49,000 equivalent album units in the week ending August 30, according to Nielsen Music— largely driven by streaming activity. Of that sum, 7,000 were in traditional album sales. Aura arrives with 55.34 million on-demand audio streams earned for its songs in its debut tracking frame.

Aura arrives at No. 7 on the all-genre Billboard 200 chart and makes for Ozuna’s first top 10. It also gives Ozuna his second No. 1 on the Top Latin Albums chart, where it bumps his first album (and first chart-topper), Odisea, from No. 1 to No. 2.

Odisea falls to No. 2 in its 53rd week on the list. It has been No. 1 on the list for 46 nonconsecutive weeks, the second-most weeks atop the chart in its 25-year history. (Only Gloria Estefan’s Mi Tierra has more, with 58 weeks leading the list.)

Additionally, Ozuna is the first act to replace itself at No. 1 since March 16, 2013, when Jenni Rivera, who died the previous December, took over for herself at No. 1. Her Joyas Prestadas: Pop replaced her own La Misma Gran Senora at No. 1.

Ozuna is also the first act to concurrently rank at Nos. 1 and 2 on the chart in a year-and-a-half. It last occurred when Juan Gabriel was Nos. 1, 2 and 3 on the January 28, 2017-dated chart with Los Duo 2Mis Rancheras Queridas and Hoy Manana y Siempre, respectively. Gabriel died the previous August.

Aura is the highest-charting Latin album on the all-genre Billboard 200 since Romeo Santos’ Formula: Vol. 2 debuted and peaked at No. 5 on the March 15, 2014-dated list (from 85,000 copies sold, back before the list transitioned to an equivalent album units-ranked tally).

The Billboard 200 ranks the week’s most popular albums in the U.S. across all genres of music, while the Top Latin Albums chart ranks the week’s biggest albums within the Latin genre. Both charts rank titles based on multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).


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