He’s won the hearts of millions on the Food Network… And, now noted chef Aaron Sanchez is hoping to win the corazones of Spanish-speaking viewers.

The 35-year-old Mexican American chef is taking a stab at Spanish-language television with his new show Aaron Loves New York, which premieres this week on the lifestyle cable network Utilisima.

Sanchez, the owner of New York City’s Centrico and Tacombi restaurants, will cook dishes with “people I admire” while taking viewers to iconic spots in the Big Apple, where the El Paso, Texas-born chef grew up.

“It’s a learning process for me as well,” says Sanchez. “I’m the expert, but there are also other experts who inspire me.”

Each of the 13 initial episodes has a specific theme, including an installment dedicated to Cuban music and cuisine with singer David Oquendo and members of his Raices Habaneras band.

“(Viewers) will see my favorite places, where I like to get the ingredients, where I go to eat, the farmers market in Union Square,” says Sanchezd. “In Spanish Harlem I visited a butcher’s shop, a bakery and La Marqueta.”

It’s part of Sanchez’s plan to reach his gente.

“I want the people of Latin America to get to know me, what my path has been,” says Sanchez, who is the son Zarela Martinez, an author of several cookbooks and owner of the acclaimed Café Marimba.

Sanchez currently appears on the Food Network shows Heat Seekers and Chopped. He’s also been featured on the network’s Chefs vs. City.

Aaron Loves New York will debut on Utilisima this Sunday at 8:00 pm ET.

Click here to learn more about Sanchez or to view his recipes.

Tags: Aaron Loves New York, Aaron Sanchez, Café Marimba, Centrico, Chef, David Oquendo, Food Network, Raices Habaneras, Tacombi, Utilisima, Zarela Martinez

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