Adrienne Houghton to Host Facebook Watch Digital Program “Wear It Well”

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31 Oct 2019 | Tecnología

Adrienne Bailon Houghton is on Watch

The 36-year-old Puerto Rican and Ecuadorian American television host, singer and former Cheetah Girl is headed to Facebook Watch after lifestyle entertainment company Kin struck a deal to produce a slate of programming for the digital platform.

Adrienne Bailon Houghton

Kin, which started as a YouTube multi-channel network, is producing five shows for Facebook Watch, including Bailon Houghton’s Wear it Well

The company self-finances its projects and launches them on social distribution first before moving to TV and OTT services.

Wear it Well follows Bailon Houghton, one of the Emmy-winning hosts of The Real, as she’s challenged to style and dress her group of friends with diverse body types.

Wear it Well will debut later this month.

Michael Wayne, CEO of Kin, said, “Our model for creating lifestyle programming has been successful in engaging audiences and delivering profits.  Our audience doesn’t just passively view—they truly invest in the talent and are dedicated to tuning in every week. That’s why Facebook Watch is an incredible platform for our shows; its unique features let fans interact with talent and each other.”

Bailon Houghton has been one of the four hosts on The Realsince the daytime talk show’s launch in 2013.


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