Anitta Signs Worldwide Management Deal with Brandon Silverstein’s S10 Entertainment

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3 Aug 2019 | Negocios

Anittais under new management…

The 26-year-old Brazilian superstar has signed with Brandon Silverstein’s S10 Entertainment for worldwide management, joining a roster that includes Normani and Jacob Banks.

Anitta

“Anitta is a global superstar who continues to push the envelope musically,” said Silverstein in a statement. “At S10, we’re excited to continue to both build her international platform and extend her influence throughout North America. It’s an honor to join her family and kick off this chapter with her.”

Silverstein added a “special thanks” to Anitta’s brother, Renan Machado, and attorney, Ed Shapiro.

In the past two years, Anitta has crossed over from the Brazilian marketplace to global stardom, with hits both in Spanish and English. The move is rare for a Brazilian artist, but Anitta has managed to connect not only through her music and strategic collaborations with the likes of J BalvinDJ Snake and Major Lazer, but also through huge following on social media.

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“After five years taking care of my own career, I’ve decided to pass the baton,” Anitta wrote on Instagramto her more than 40 million followers in a lengthy Portuguese-language post typical of her openness with her fans.

“After searching for a long time, I found the American version of my head. Truth is, the mix of my head and and my brother’s was always the perfect balance for our crazy ideas. Brandon comes to our Anitta family, like everyone else has, learning humbly about us, with a lot of respect for everything we’ve built and eager to win.”

Anitta was previously managed by Shots Studiooutside Brazil and has parted ways amicably with company heads John and Sam Shahidi, who were among those posting congrats on Instagram.

She’s currently working on a new album and continues to tour internationally. Her docuseries, Vai Anitta, can be seen on Netflix.


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