“As If!” Pop-Up to Open in LA to Celebrate the 25th Anniversary of Stacey Dash’s “Clueless”

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6 Mar 2020 | LATINews

Stacey Dash’s most iconic movie is coming to life… 

With Amy Heckerling’s iconic ’90s romantic comedy Cluelessstarring the 53-year-old part-Mexican actress, celebrating its 25th anniversary this year, the minds behind immersive experiences like Saved by the MaxGood BurgerThe Peach Pitand the Breaking Badexperience are opening “As If!” a new pop up that will leave fans of the popular film singing “Rollin’ with the homies” as they are immersed in the world of the film’s fashion-savvy heroine and way existential Cher Horowitz (played by Alicia Silverstone), her BFF Dionne Davenport(Dash) and the gang.

Clueless Alicia Silverstone & Stacey Dash

With the help of Paramount Pictures, the new pop up experience will celebrate the movie that made Baldwins and Bettys out of all of us. 

The limited-run pop up is set to open on March 31 and continue through May 8 at 7100 Santa Monica Blvd. in Los Angeles. 

While sporadically soaking in all of the insta-worthy set recreations, guests can enjoy libations, dine on “Cher-able” bar snacks created by Chef Royce Burkeand shop for merch to avoid being a fashion victim. No word yet on whether there will be time to play “suck and blow” but just make sure you aren’t caught dead in the same outfit as Ambular.

“We are like ‘totally butt crazy in love’ with the chance to bring the world of Cluelessto life,” said Derek Berry, one of the concept’s partners. “It’s truly one of those films that has stood the test of time and cult fandom. With the anniversary quickly approaching there was no better team than ours to honor this beloved teen classic and bring Cher’s world to life. To miss out would have just been way harsh.”

Released in 1995, Clueless was a clever modern take on Jane Austen’s Emmaand starred Silverstone, Dash, Paul RuddDonald FaisonElisa DonovanBreckin Meyerand Jeremy Sisto. A re-release of the movie is set for May in select theaters across the country.

Tickets to “As if!” are set to go on sale March 6 at www.asifpopup.com.


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