Becky G is going Global X…
Spotify is urging listeners to “discover hits from around the world” with a new Global Cultures Initiative that “promotes and advances culturally diverse music,” with the 21-year-old Mexican American singer/rapper among the featured artists.
About 1 in 4 Spotify users around the world listens to music by artists from a culture (or country) different from their own, according to a post on the Spotify blog about new content features that will include diverse international music playlists.
The post points to the initiative’s relevance in “an age where many communities and cultures live in countries far away from their homelands. For example, 15 million [people of Lebanese descent] live in Brazil—more than in Lebanon itself.”
A goal of the new initiative is for “playlists to be as eclectic as our palates” and encourage listeners choose music the way they choose a restaurant: “Depending on the day, you may have a taste for Mexican, Chinese, or Italian cuisine.”
“Why is food from other countries so embedded in our culture and yet music isn’t?” Spotify Global Cultures head Rocio Guerrero is quoted as saying. “Because streaming didn’t exist. But now it’s happening.”
“We have launched numerous high-profile playlists and programs in the recent past but Global Cultures is poised to become one of the most important things we are doing as a leader in the field of streaming audio,” Guerrero adds.
Arab and African hubs will join already launched playlists devoted to the Desi and LatinX music in the coming weeks, with playlists featuring “top songs, both old and new, from diasporic communities around the world.”
Following the huge success of “Despacito” and other international crossover hits, Spotify has also just launched a “Global X” playlist featuring more than 50 songs.
It currently includes collaborative tracks featuring Becky G, Major Lazor, J Balvin, Cardi B and other names found on the Billboard charts.
“The playlist speaks to the global nature and allure of music, featuring hits from L.A. to Lagos,” according to the Spotify blog post.
Tags: Becky G, Billboard, Cardi B, Despacito, Global Cultures Initiative, Global X, J Balvin, Major Lazor, Rocio Guerrero, Spotify
You may be interested in the following related articles as well.
-
Dec 7, 19 • Negocios
Juanes Notches 7th No. 1 Album on Billboard’s Latin Pop Albums Chart
It’s Lucky No. 7 for Juanes… The 47-year-old Colombian singer has earned his seventh No. 1 on Billboard’s Latin Pop Albumschart dated December 7 as Más Futuro Que Pasadoarrives at... -
Dec 6, 19 • Tecnología
Bad Bunny: Spotify’s Most Streamed Latin Artist Globally
Bad Bunnyis livin’ a stream… The year is almost over, and Spotify has revealed its annual “Wrapped” data insights highlighting the most-streamed artists of the year, with the... -
Dec 6, 19 • Negocios
Mau y Ricky Renew Publishing Deal with Sony/ATV
Mau and Ricky Montaner’s music won’t be finding a new home… The Venezuelan brothers, better known as Mau y Ricky, have renewed their publishing deal with Sony/ATV, according...
No Comments on “Becky G Among the Artists Featured as Part of Spotify’s Global Cultures Initiative & Global X Playlist”