If you rap it, it will happen… at least for Cardi B…
The 27-year-old half-Dominican American rap superstar, who raps the lyrics “I like those Balenciagas, the ones that look like socks” will now be repping the Spanish luxury fashion house.
Cardi B has been announced as the new face of Balenciaga. The clothing label, founded in 1917 by Basque designer Cristóbal Balenciaga, took to Twitter to share the promo photos behind their new line featuring the “WAP” rapper.
“New Face of Balenciaga,” Cardi wrote in a retweet of the photo.
Shot and styled by Cardi B’s team in her home in L.A., the imagery features the rapper wearing a black catsuit-dress hybrid from creative director Demna Gvasalia’s Fall 2020 collection. Cardi is lying on what appears to be an astro-turf surface, surrounded by a slide and kids toys, as well as Balenciaga’s Neo Classic bag in white. On Instagram, the rapper also shared an image of a giant billboard featuring the new campaign, which is being displayed on the side of the Louvre museum in Paris. In her caption, she wrote that she remembers how it felt to see herself on a billboard in Times Square for the first time but, in her words, “PARIS! Wish I was there to see it in person.”
This isn’t her first dip into the fashion world. Cardi B has had several lines with Fashion Nova, and is often seen flaunting her designer ‘fits on Instagram. But this is her first campaign for a luxury fashion house.