Jessica Marie Garcia Signs with Creative Artists Agency (CAA)

Jessica Marie Garcia has new representation…

The 36-year-old Cuban & Mexican American actress has signed with Creative Artists Agency (CAA).

Jessica Marie GarciaGarcia currently recurs on the NBC comedy series Lopez Vs. Lopez opposite George and Mayan Lopez, as cousin ‘Yesika’. Before that, she starred on Netflix’s “Most-Binged Original” hit series On My Block as the spitfire ‘Jasmine Flores’, a role that earned her a Teen Choice Award nomination for Best Summer TV Actress and an MTV Movie & TV Award nomination.

She also appeared in Gina Rodriguez’s Disney+ series Diary of a Female President as ‘Camila,’ as well as recurring on Shonda Rhimes’ How To Get Away With Murder playing ‘Rhonda’ opposite Viola Davis. Additionally, she starred in all four seasons of the Disney Channel original series Liv and Maddie as ‘Willow Cruz.’

Her feature film Avenge the Crows, in which she plays ‘Peaches,’ a tough inner-city gang member, starring alongside Danny Trejo and Lou Diamond Phillips, is currently available to stream on Amazon Prime Video. You can see her earlier work on shows including ABC’s The Middle, as the tough wrestlerette, ‘Becky,’ and as ‘Sierra Cruz’ on ABC Family’s Huge.

Garcia is also a member of the all-female ensemble cast of Betch: A Sketch Show, streaming now on Paramount+. She has also lent her voice to both seasons of the Love in Gravity podcast, which received special recognition at the 2023 GLAAD Awards. She additionally voiced ‘Renee Montoya’ in the hit original audio drama Batman Unburied for Spotify and voiced ‘Ami’ for the audio original book The Honeymoon Crashers by the writing duo Christina Lauren.

Garcia is branching out with her production shingle, where she has been writing and producing, most recently with her film Illegally Brown, directed by Gabby Revilla Lugo, which was recently on the festival circuit. She also shot the film What To Expect with director Gabriela Garcia Medina.

Hemky Madera Signs with Stewart Talent

Hemky Madera has new representation…

The 47-year-old Dominican American actor has signed with Stewart Talent for representation.

Madera is best known for his work as a series regular in USA Network’s Queen of the South across the drama’s five seasons. Madera worked closely alongside Alice Braga starring as her character Teresa Mendoza’s loyal right-hand man and ride-or-die, Pote Gálvez. The series is an adaptation of Telemundo’s hit telenovela La Reina del Sur starring Kate del Castillo as Teresa.

Most recently, Madera reunited with Queen of the South co-showrunner Dailyn Rodriguez on Season 2 of the hit Netflix series The Lincoln Lawyer, which Rodriguez co-showruns and executive produces alongside Ted Humphries. Madera played Agent Felix Vasquez.

His additional television credits include HBO’s Perry MasonThe Mandalorian for Disney+, Netflix’s Kaleidoscope, ABC’s The Good Doctor, IFC’s Brockmire, Showtime’s Weeds and Acapulco for Apple TV+, among others.

On the film side, he played Mr. Delmar in Spider-Man: Homecoming. His other big-screen credits include Muzzle (2023) alongside Aaron EckhartBad Hombres (2023) co-starring Thomas Jane and Luke HemsworthSatanic Hispanics (2022) as Vampiro; The Happy Time Murders (2018); and Rango (2011).

The New York-born actor began his career in the theater in Santo Domingo, Dominican Republic and continued on the stages of The Big Apple.

His credits include Inverse Theater’s production of Icarus and Aria and the New York Spanish Repertoire’s production of Feast of the Goat.

He continues to be represented by Luber Roklin for management and attorney Peter Sample.

Tony Gonzalez Signs with United Talent Agency

Tony Gonzalez has new representation…

The 48-year-old part-Mexican American former American football tight end and Pro Football Hall of Famer has signed with United Talent Agency (UTA).

Tony GonzalezGonzalez will continue to represented by SMAC Entertainment and Jill Fritzo PR.

Gonzalez is considered one of the greatest tight ends in National Football League (NFL) history. He played in the league for 17 seasons, primarily for the Kansas City Chiefs and then for the Atlanta Falcons for his final five seasons in the league. He’s the NFL’s all-time-leader in touchdowns and yards by a tight end as well as consecutive starts and Pro Bowl appearances by a tight end.

After retiring in 2013, he began working as an analyst for The NFL Today and other NFL programming at CBS. He currently co-hosts Thursday Night Football for Amazon Prime Video.

Gonzalez has branched out into acting in recent years. He’ll guest star in the seventh episode of Season 6 of the CBS comedy series The Neighborhood. He will appear in the episode as Derrick, Calvin’s (Cedric the Entertainer) new physical therapist. Season 6 of the series launched on February 12 after being delayed due to the double writers’ and actors’ strikes.

He also appeared in the Amazon film The Underdoggs opposite Snoop Dogg and Tika Sumpter, the Paramount+ film Fantasy Football, and the Spectrum Originals drama series Long Slow Exhale.

His other credits include XXX: The Return of Xander Cage and multiple episodes of NCIS.

Gonzalez is active in philanthropy as well, working with organizations such as Boys and Girls Clubs, Shadow Buddies, Scholars’ Hope and Give Power.

The Gersh Agency Signs Jaime Camil

Jaime Camil has new representation…

The Gersh Agency has signed the 50-year-old Mexican actor, singer and producer for representation in all areas.

Jaime CamilCamil is best known for starring in all five seasons of The CW’s telenovela satire Jane the Virgin.

He is coming off of Apple TV+’s acclaimed musical comedy Schmigadoon!, which ran for two seasons.

Up next, the actor will be seen recurring on the second season of NBC’s Lopez vs. Lopez, also taking on a guest arc on the upcoming season of Acapulco for Apple TV+.

Additionally, he’s set to narrate and executive produce Desde La Raíz, a Roku series exploring the origins of Mexican products like coffee, chile, corn and mezcal.

Previously, Camil starred in and executive produced the CBS comedy series Broke, starred as the lead villain opposite Zoë Kravitz in Steven Soderbergh’s thriller Kimi, and hosted and executive produced the game show Lotería Loca for CBS.

He also played Mexican musical icon Vicente Fernández on Netflix’s El Rey, Vicente Fernández, which spent five weeks in the streamer’s Global Top 10 TV (Non-English) when it debuted in 2022, peaking at #1 worldwide and #2 in the U.S. in that time period.

Before making a splash in the English-language market, Camil was already a bonafide star in his native Mexico and all across Latin America for his work in Spanish-language projects both in TV and film. Some of his hits include the telenovela La Fea Más Bella (Ugly Betty), Por Ella Soy Eva and Qué Pobres Tan Ricos, to name a few.

David Pérez Sañudo Agrees to Two-Picture Deal with Latido Films

David Pérez Sañudo has landed a two-picture deal…

Latido Films has sealed a two-picture deal with the 36-year-old Spanish filmmaker whose debut feature Ane, repped by Latido, swept three Spanish Academy Goya Awards in 2021.

David Pérez SañudoLatido will take world sales rights on both titles.

The move comes as Spanish sales companies battle to retain top-flight talent, increasingly in the crosshairs of international counterparts.

With Pérez Sañudo, Latido gets one of Spain’s most exciting young directors, particularly for a skill now held at high value in and outside the U.S.: His ability to channel genre and sub-genre, often in individual scenes, injecting them with a larger sense of narrative.

Latido handled world sales rights on films on another director with that sensitivity to sub-genre, Rodrigo Sorogoyen, from May God Save Us (2016) to The Realm (2018) and The Beasts (2022), which trounced multiple Cannes winners to win best foreign film at France’s Cesars last year.

First up for Latido is Pérez Sañudo’s Los últimos románticos, (“Azken Erromantikoak”) which has gone into production, shooting principally in Gernika, Bizkaia, near the Basque city of Bilbao.

A second chance drama adapting Txani Rodríguez’s Euskadi Prize for Literature, it turns on Irune, 40, a paper mill employee in a blue-collar town who is insecure, a bit manic, and a hypochondriac, leading a lonely life, in which the only person she could describe as a friend is one neighbor. She is also a kind person.

When an ominous lump appears on her chest, a labor dispute breaks out at her mill. Drawn in with the strikers, and contacting far more with her context, her life takes a surprising turn for the better.

Los últimos románticos proposes a personal, individual journey, the unique story of Irune at a very specific moment in her life,” Pérez Sañudo explained to Variety.

“It’s a story of mourning and overcoming which is perceived in a luminous way,” he added, noting that the film “strikes a fragile balance between the dramatic and the comic, but also between the individual and the collective” and “an interesting debate between the old and the new, between experience and the imminent, memory and future.”

Written by Pérez Sañudo and Marina Parés, reuniting after Ane is Missing, “Los últimos románticos stars Miren Gaztañaga.

In their fourth collaboration, the film is produced by two of Spain’s most ambitious regional players, Seville’s La Claqueta and San Sebastián’s Irusoin, which partnered notably on San Sebastián winner The Endless Trench.

The second title in the two-picture deal, currently in development, will be announced at Cannes.

“We are thrilled to be working again with David Perez Sañudo, after his debut film Ane’ scored three Goya Awards. With ‘Los Últimos Románticos,’ he is ready to tell a story that will not only connect but will also stay long with the audience after leaving the cinema,” said Oscar Alonso, Latido Films head of acquisitions.

“We look forward to see him grow in a way that we did when we worked on three films with Rodrigo Sorogoyen, now an international recognized director,” Alonso added. “Last but not least, having La Claqueta and Irusoin as production partners on board of his sophomore film, let us know we are in the safest of hands to have a film with an outstanding production value.”

Manolo Caro Signs First-Look Deal with Onyx Collective 

Manolo Caro has a new first-look deal…

Onyx Collective has signed the 39-year-old Mexican director and The House of Flowers creator and Woo Films’ co-founders Rafael Ley and Maria Jose Cordova to a multiyear first-look deal.

Manolo CaroUnder the deal, Caro, Ley and Cordova will develop new projects for Onyx Collective.

“Manolo Caro is in a rare class of storytellers who blend heart and humor to reveal the essence of what makes us all human,” said Tara Duncan, president, Onyx Collective. “He is a proven hitmaker, and we’re excited to bring his universal stories to the Hulu audience.”

“Joining the creative voices at Onyx is not only a commitment to my artistic mission but a critical reflection of my own identity,” says Caro. “I want to tell stories through my particular vision and pop lens and create content that allows me to share with the world what my culture is and what has driven me all the way here.”

Caro and Woo Films join an extensive roster of creatives with deals with Onyx including Ryan Coogler, Destin Daniel Cretton, Jason Kim, Joseph Patel, Prentice Penny, Natasha Rothwell, Yara Shahidi and Erika Green Swafford.

Caro’s background spans writing, producing and directing for film and theater.

Among his film credits, which made him the first Mexican director in the top 10 of the Mexican box office for three consecutive years, are titles like Perfectos Desconocidos and La Vida Inmoral de la Pareja Ideal.

His debut feature was a film adaptation of I Don’t Know Whether to Slit My Wrists or Leave Them Long, which he initially wrote and directed for the theater. He followed that up with titles like Elvira I Will Give You My Life But I’m Using It and Tales of an Immoral Couple.

For television, Caro as a Latin American showrunner, was behind the Netflix release The House of Flowers. While under a development deal at Netflix, he created the miniseries Alguien Tiene que Morir and the streamer’s first Spanish-speaking musical series, Sebastián Yatra: Érase una vez.

The first season of his latest release, Sagrada Familia, starring Najwa Nimri and Alba Flores, debuted on Netflix’s top 10 in over 56 countries.

Snow Tha Product Signs Global Agreement with YMU’s Yvette Medina

Snow Tha Product is preparing for a global takeover…

The 36-year-old Mexican American rapper has entered a global agreement with Yvette Medina, the executive manager and head of Latin at YMU, an international artist management company.

Snow tha ProductBolstered by her relentless and rapid-fire vocal delivery, Snow Tha Product (real name Claudia Feliciano) is quickly establishing herself as a force in hip-hop. As a bilingual artist, she has collaborated with the likes of Snoop Dogg, Ty Dolla $ignNatanael Cano and Santa Fe Klan among others.   

“It has been hugely rewarding to be a part of this journey alongside Snow and continue to represent women in music and our culture,” Medina said in a statement shared with Billboard. “Snow is a fiercely independent trailblazer whose work ethic is unmatched, and together we are going to continue to amplify what she has achieved while expanding her global presence.”

To date, the San José, Calif.-born artist has released the EP Half Way There…Pt. 1 (2016) and full-length album To Anywhere (2022), and has achieved the top 20 of Billboard‘s Latin Digital Songs Sales chart. Her viral “Bzrp Music Sessions, Vol. 39” also landed her on the Billboard Global Excl. US chart. The song earned her a Latin Grammy nomination.

She has also demonstrated her acting skills in the Netflix series Queen of the South as the character Lil’ T.

In November 2023, Snow wrapped up a 32-city U.S. headline tour at the Palladium in Los Angeles and was also an opening act for Santa Fe Klan’s national tour. Last August, the wordsmith was named by Billboard Latin and Español as one of the most essential Spanish-speaking rappers of all time.

Snow Tha Product is currently nominated for New Artist Female at 2024’s Premio Lo Nuestro which will air Feb. 22 via Univision.

Wilmer Valderrama’s Allied Management Group Signs a Slew of Latino Writers

Wilmer Valderrama is giving up-and-coming Latino writers their big break…

The 44-year-old Venezuelan & Colombian American actor’s Allied Management Group, which he set up with John Pollak, has signed a number of Latino writers to its roster.

Wilmer ValderramaThe company has signed Luisa Leschin, Raphael Draccon & Carolina Munhóz, The Original Content Society’s Raúl Campos and Felix de Valdivia, and Daniel and Diego Ayala López.

The goal is for Allied to bring these Latino writers to networks, streamers and studios in the U.S English-language market.

Leschin has worked on nearly 500 episodes of television including Netflix’s Gentefied, where she was a co-exec producer on its second season, Max’s Head of the Class, where she was a co-EP and Hulu’s East Los High. She has also worked on series including Everybody Hates Chris and The George Lopez Show.

Draccon and Munhóz are a husband-and-wife writing team who showran The Chosen One and Invisible City for Netflix and have a first-look deal with Warner Bros. Discovery LatAm to work with Max. They have also written comic books for both Marvel and DC

Campos and de Valdivia are brothers, born in Mexico, who run The Original Content Society. They created, wrote, directed and produced the first YouTube Original sitcom in Latin America – Sobrevivi – as well as Spotify’s first original comedy series, El Grupo, and are co-exec producers for the third and fourth seasons of Amazon’s LOL starring Eugenio Derbez. In addition to producing and directing 24 Netflix comedy specials, they have a first look deal with ITV America, where they are developing an international comedy series called Güerita.

Daniel and Diego Ayala López, born in Colombia were behind Amazon series Manes, which was the most-watched series for Amazon Colombia, and Los BillisThey have worked with Colombia’s Caracol and are currently developing a number of projects with U.S. studios and production companies.

“These writers are currently helping to define the future of Latino story telling by creating universal stories that aren’t defined by borders or language, but instead reflect the modern content experience- groundbreaking storytelling that can be consumed by viewers in a global market,” said Pollak and Valderrama.  “As the need for fresh stories and unique points of view continue to be the priority for Hollywood, these writers will lead the charge and redefine how premium content is created and Allied Mgmt Group is honored to be working alongside them.”

Marcello Hernandez Stars in Nissan’s Upcoming Super Bowl Commercial

It’s a family affair for Marcello Hernandez… with a Regional Mexican twist.

The 26-year-old Cuban and Dominican American stand-up comedian, actor and Saturday Night Live cast member stars in Nissan’s upcoming Super Bowl commercial, appearing alongside the members of Grupo Frontera

Marcello HernandezThe 60-second commercial released on Monday (February 5) features Hernandez retelling the riveting story about his unexpected, yet adventurous journey while test-driving the latest Nissan Pathfinder. Just as he hits the road, Hernandez gets calls from his abuela, sister and uncle asking him — and the Nissan salesperson as his co-pilot — to pick them up. So, they do.

“From the dealership to the mountains, desert and beach, Hernandez and the salesperson make their way through this epic adventure, the Pathfinder navigates various terrains while thrilling everyone across all generations of the family,” an official description of the ad reads.

As he’s telling this nail-biting story in a diner, Grupo Frontera pops up from a booth behind him and asks Hernandez to keep narrating his epic adventure. “Qué? No, sigue, sigue,” the group orders.

The ad will air on TelevisaUnivision on Sunday, February 11, as part of the network’s Super Bowl 2024 broadcast for Spanish-language viewers.

Univision will also broadcast a pre-kickoff performance — featuring a special performance by Puerto Rican star Myke Towers — presented by Nissan, which will air on Univision at 4:00 pm ET Sunday from the Caesars Palace in Las Vegas.

“At Nissan, we’re always looking for ways to deeply connect with our customers,” said Marisstella Marinkovic, chief marketing officer, Nissan USA, in a statement. “We’re using the nation’s biggest game day to air an in-language spot that reignites the love of Nissan among bicultural Latinos, who comprise many of our customers. From our partnership with TelevisaUnivision, to the Latino talent and the director we casted, we brought music and sports together to create a thrilling in-language and in-culture experience.”

“This is a significant moment for TelevisaUnivision, and we’re excited for Nissan to debut their Spanish-language creative to our audience,” added John Kozack, executive vice president of multimedia sales at TelevisaUnivision. “Latinos are an economic powerhouse, and this national stage provides the perfect opportunity for brands like Nissan to reach this fast-growing demographic – and further our goal of showcasing the value and importance of in-language and in-culture advertising to this consumer base.”

Jenna Ortega Stars in Doritos’ Dinamita Super Bowl Commercial

Jenna Ortega will be bringing the action, and her abuelas, to your television screen during this year’s Super Bowl.

The 21-year-old Mexican American actress and Wednesday star is appearing in DoritosSuper Bowl ad for the snack brand’s new rolled chip brand, Dinamita.

Jenna OrtegaOrtega appears alongside her fictional grandmothers, Dina and Mita, for a grocery store trip.

When the Scream actress walks to another aisle, a feud begins between Dina, Mita and another Doritos Dinamita fan played by Danny Ramirez.

The grandma-duo duke it out with the Top Gun: Maverick actor over the last chip bag — motorized scooters and all.

Ortega, oblivious to her grandmothers’ high-speed chase, calls out for them at the grocery store.

Dina and Mita karate chop and kick their opponent but still have grandmother-like tendencies, including taking a break from the action to coo at a baby. While fawning at the infant, Ramirez escapes in an elevator with the chips. But he can’t get away that easily. Dina and Mita create a makeshift zipline to knock him out and take back the snack.

“It’s not dynamite,” the ladies correct Ramirez. “It’s Dinamita.”

“Abuelas!” Ortega says, taking the chips out of Dina and Mita’s hands. “I’ve been looking everywhere for you.”

Doritos has been a part of Super Bowl commercial breaks for 24 years, according to a release, but this is both Ortega’s and Doritos Dinamita’s first-ever Super Bowl commercial. Ortega told PEOPLE filming the commercial was like “coming home.”

“For the first year of my career, I was only allowed to do commercials,” she explained. “And I did some big ones, but nothing to the level of this or to this extent. So it was like a weird nostalgic, ‘Wow, it’s been 12 years and then this is where I’m at now.'”

Ortega told PEOPLE that, in addition to loving the chip brand, her costars and commercial crew drew her into the project.

“You have Dina and Mita, two Latinas as the lead, and then we got to bring Danny Ramirez on board, who is another really wonderful Latino actor who’s doing so well right now,” she said, adding shout-outs to the director, cinematographer and the other film crew members. “I think that it is just a really, really wonderful celebration of Latin culture.”