Demi Lovato’s “Anyone” Sees Huge Sales & Streaming Spike Post-Grammys

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31 Jan 2020 | Negocios

Demi Lovatois back with a vengeance…

The 27-year-old half-Mexican American singer/actress saw a huge spike in sales and streams after the performance of her emotional, autobiographical single “Anyone.”

Demi Lovato

Lovato’s “Anyone” was the most downloaded song in the U.S. on Grammy Day, with more than 11,500 sales on the day of the show and more than 27,000 sales within 24 hours of her performance, according to data from BuzzAngle and Spotify.

It sets a promising scene for her performance of the National Anthem at the Super Bowl on Sunday. Lovato’s “Anyone” was the most streamed song the day after her performance increasing with 2 million streams (up 600%).

But she isn’t the only Latina seeing a bump…

Camila Cabello‘s ode to her father, “First Man” — which she sang to her father in the Grammy audience, causing him and untold thousands of dads across the world to weep — led to a whopping 68,000% gain, according to BuzzAngle. 

The song went from selling a handful of units per day prior to the show to 6,159 sales on the day of the show and over 11,400 sales within 24 hours of her performance. “First Man” increased by 310% the day of her performance and nearly 900% the day after her performance, for 1.4 million streams. Spotify said streams of the song increased more than 1,000% after her performance.

Here’s a look at the post-Grammy reporting:

Top Songs Performed/ Day Of % Impact/ 2 Day Sales/ 2 Day % Impact

  1. Anyone/Demi Lovato 27,071/ Debut
  2. Nobody But You/Blake Shelton 103%/ 14,159/ 54%
  3. First Man / Camila Cabello 68,333%/ 11,415/ 81,435%
  4. Old Town Road/ Lil Nas X 263%/ 7,878/ 207%
  5. What’s A Man Gotta Do/Jonas Brothers 192%/ 7,104/ 142%

Top Streamed Songs Performed/ Day After % Impact

  1. Anyone/ Demi Lovato/ 1.9M 592%
  2. Old Town Road/ Lil Nas X/ 1.8M -9%
  3. When the Party’s Over/ Billie Eilish/ 1.7M 97%
  4. First Man/ Camila Cabello/ 1.4M 890%
  5. What A Man Gotta Do/ Jonas Brothers 1.3M/ 21%

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