Diaz Named Artistic Director at Fashion Accessories Company Pour La Victoire

Cameron Diaz has accepted a high-profile gig in the fashion world…

The 40-year-old half-Cuban American actress has accepted the role of Pour La Victoire‘s artistic director.

Cameron Diaz

Diaz’s unspecified-yet-rather-lucrative deal with the New York-based accessories company, which is known for contemporary, trend-focused shoes and handbags that range from $200 to $500 at retailers including Bloomingdale’s and Shopbop.com, according to WWD.

Along with having a voice in the brand’s design direction and advertising campaigns, Diaz also now owns an unspecified stake in PLV Studio, the parent company of Pour La Victoire and its lower-priced line, Kelsi Dagger.

Diaz told WWD that the deal is a “true partnership.”

So far in her new role, Diaz visited the set and “provided input” for the brand’s latest Terry Richardson-photographed advertising campaign.

In the coming months, she’ll star in a social media campaign for fall and holiday, and her first collection for the brand will launch for spring.

Even though the actress has no prior experience in the fashion world, except for a 2011 endorsement deal with watchmaker Tag Heuer, she plans on adding “pockets” and other accouterment to make her products for the company both luxurious and functional.

“We want the brand to be accessible for that working girl,” she told WWD. “I work hard for my money. I want [the collection] to be sensible, whether you have a lot of money or you are scraping together pennies.”

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