Emilio Estefan has the spirits…
The 60-year-old Cuban Grammy-winning musician and producer has been named the new spokesperson for Botran rum in the United States, with ads for the rum featuring Estefan’s face.
Botran is produced by a Guatemalan “family that has tradition and has proven that it makes the best rums in the world,” said Estefan.
Estefan told Efe he agreed to the deal because it will benefit the South Florida economy and send a message of unity in the Hispanic community.
“I’m not doing it for the money. I am doing it because I feel it’s the correct move,” Estefan, who serves as a special honorary ambassador for Miami-Dade County, said.
Estefan and his wife, singer Gloria Estefan, traveled to Guatemala last week to learn about the distilling process for the rum.
The Estefans visited the distillery located at an altitude of more than 7,868 feet above sea level in Quezaltenango, as well as the sugar plantations in Tulula where the cane from which the rum is made is grown.
“Emilio is a tremendous vehicle for the expansion we want in the United States. We began planning for this goal at the end of 2012,” the rum company’s CEO, Roberto Garcia Botran, said.
Garcia Botran, who accompanied the Estefans on their visit to the rum distillery, is the grandson of one of the five Botran brothers who emigrated from Spain to Guatemala and established the liquor company in 1939.
Botran, the leading liquor company in Guatemala, is looking to distribute its Ron Botran Reserva and Botran Solera 1893 brands, which are handcrafted and sold in 15 countries, in the United States.