First-Time Director Cruz Helms Ad for Agent Provocateur

Penélope Cruz’s latest project has her on the other side of the camera…

The 39-year-old Spanish actress, who gave birth to her second child last week, has directed her first project, an advertising video for Agent Provocateur.

Penelope Cruz

The clip for the noted lingerie line features her husband, Javier Bardem, portraying a laborer.

The project was “a very interesting experience” because not only did it star family and friends, but it provided “much creative freedom” to tell the story with some highly charged erotic images, said Cruz in a statement released by the company.

The most steamy scene in the video features a man in a suit, played by Miguel Angel Silvestre, walking out onto the terrace of a mansion and spotting model Irina Shayk, the girlfriend of soccer star Cristiano Ronaldo, dancing in the pool in black lingerie and a cap.

Cruz’s sister, Monica Cruz, also appears in the video along with actress Goya Toledo.

The story turns out to be a dream and Silvestre awakens to see the face of his boss, a laborer played by Bardem.


The video is the latest project between the Cruz sisters and Agent Provocateur.

The sisters designed a collection of lingerie for the company called L’Agent, which hit the market soon.

Cruz has been making a big push into the world of fashion and design, inking a three-year deal to be the face of Loewe.

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