Selena Gomez‘s debut solo album isn’t scheduled for release until next week… But she’s already giving fans a taste.
The 20-year-old half-Mexican American singer is using the internet to allow fans to sample the album, Stars Dance, through a Twitter campaign designed to unlock song previews and exclusive video content by using a hashtag on Twitter.
“Who wants to hear previews from my new album RIGHT NOW? Go to http://StarsDancePreview.com and use #StarsDance to begin unlocking!” the pop star posted on Twitter to her 15 million followers this week.
The site, built by Chicago’s Eyes and Ears Entertainment, currently displays a timeline of the album’s 11 songs on top of a progress bar showing how far fans have progressed in unlocking each of the previews. “Tweet #StarsDance to unlock,” a message on the site reads.
Last May, Gomez’s Hollywood Records label mate Demi Lovato launched her fourth studio album Demi online eight days before its official release through a similar time-themed Twitter campaign. Fans could “unlock” full songs by tweeting out various hashtags, which subsequently became worldwide trending topics.
“Come & Get It,” the first single from Stars Dance, currently resides at No. 9 on the Billboard Hot 100 chart. Last week, the track “Love Will Remember” — a somber ballad about Gomez’s breakup with fellow pop star Justin Bieber — leaked in full online.
Stars Dance will go on sale on Tuesday, July 23.