Selena Gomez is reporting for Coaching duty…
The 24-year-old Mexican-American actress/singer, who recently was named favorite pop/rock female artist at the American Music Awards, has been named in the new face of Coach.
As part of the deal, Gomez will work on a special design project with creative director Stuart Vevers, according to the singer.
“I am so excited to work with Coach and love the clothes and accessories designed by Stuart Vevers. I am especially looking forward to getting to know the Coach team as well as becoming involved in the Foundation’s support of Step Up,” Gomez said in a statement. “On top of all that, collaborating on a piece with Stuart for next fall makes this beyond special to me.”
Gomez reportedly signed a $10 million deal with the label, according to Page Six.
“The woman I design for is authentic, honest and possesses a romantic charm mixed with a cool, confident attitude. Selena embodies all of these qualities perfectly — but the fact that she has always loved Coach, and believed so strongly in our philanthropic mission, made her a true Coach Girl,” said Vevers.
The singer was most recently spotted wearing a Coach vintage car tee.
With the partnership, Coach is tapping into one of the world’s most influential figures (with 103 million Instagram followers, making her the most-followed on the photo-sharing platform) to draw in younger fans and to help revamp the 75-year-old brand.