J Balvin is getting his fashion on…

The 31-year-old Colombian urban singer, a fashion enthusiast, takes center stage in the new Ovadia & Sons Spring 2017 campaign.

Donning formal and casual looks from the collection, including a light grey suit and military-inspired bomber jackets, J Balvin was photographed in California’s Joshua Tree National Park for the lookbook, which includes a special Q&A with the singer/songwriter.

“We connected with J the moment we met him. Although we grew up worlds apart, we share a lot of the same interests in fashion, art and music,” the New York-based brand said in a statement. “His sense of humor, energy and spirit is something you want to be around. It shines through in his music and we believe it’s a big part of his groundbreaking success. Disconnected from the everyday hustle, we captured Jose in his purest state.”

This year, J Balvin, who is a seven-time finalist to the 2017 Billboard Latin Music Awards, served as an ambassador for New York Fashion Week: Men’s, becoming the first Latin musician to be named as ambassador.