It’s a Braun new day for J Balvin…
The 34-year-old Colombian reggaeton singer has signed a management deal with Scooter Braun’s SB Projects, according to Billboard.
J Balvin will be the latest addition to a superstar SB roster that includes Justin Bieber and Ariana Grande, and in May added Demi Lovato and Idina Menzel.
“We are very excited to be working with my long-time friend J Balvin,” Braun said in a statement provided to Billboard. “He is not only an incredible talent, but his work ethic and creativity are what has allowed him to be one of the top global acts in any language. He loves his culture and his energy is contagious. We are excited for this new adventure together.”
“It was meant to be, not before not after, the time is now!!” J Balvin said in a statement. “And we are READY TO MAKE HISTORY. Life is perfect and I’m grateful with life for all the blessings and this makes part of my new beginning, because honestly we haven’t started yet; it’s time to show that we are more global than ever and that we can conquer the planet in Spanish, and make a new statement. Latino Gang, it’s global gang!! Let’s go patineta,” he added, using the Spanish word for “scooter.”