J Balvin is guessing again…
The 35-year-old Colombian reggaeton singer stars in Guess’ new campaign, which highlights its new collaboration with FriendsWithYou.
The new Balvin-approved collection features vibrant, fun silhouettes complete with decorative embroidery and logos. Cloud graphics are also weaved in throughout the designs as a nod to light and serenity.
The campaign will officially launch on April 15.
Balvin, known for his bright and eccentric fashion sense, has previously designed his own collections for Guess.
FriendsWithYou is Samuel Borkson and Arturo Sandoval III‘s fine art collective that aims to remind people that happiness is found in everyday life — and that positivity is reflected in Guess’ capsule through bold, breezy designs.
“Guess has joined forces with FriendsWithYou to spark a movement — an opportunity to shape our world to be a happy place, a place where everything is Friends-With-You,” said Borkson and Sandoval in a press statement. “We believe that together we can create a peaceful and joyful world by celebrating our diversities and commonalities.”
“At Guess, we’re always looking to inspire our customers,” added Nicolai Marciano, brand partnerships director at Guess. “We want our clothes to provoke a sense of celebration. We aim to get people excited not just about the product, but about their own creative expression and the fresh new perspectives of artists worldwide. This collection is a celebration of FriendsWithYou and the art they bring to the world.”