J.D. Pardo’s ridin’high…
After a solid Live+same daydebut, the 38-year-old Argentine and Salvadoran American actor’s series Mayans M.C., FX’s Sons of Anarchy spinoff, drew 2.5 million Adults 18-49, up+84% from Live+same day, 2.8 million Adults 25-54 and and 1 million Adults 18-34 in Live+3, making it the highest rated cable series premiere of 2018 in the key demos.
It was the highest-rated cable drama series premiere in Adults 18-49 since January 2016.
Overall, the L+3 audience for Mayans‘ premiere telecast was 4.6 million, up 82% from LSD. It was FX’s most-watched series premiere since the February 2016 record-breaking opener of The People v. O.J. Simpson: American Crime Story in both Adults 18-49 and Total Viewers.
While the L+SD ratings for the Mayans M.C. debut was in line with the Sons of Anarchy premiere on September 3, 2008 (even in total viewers and down a notch in 18-49, Mayans pulled up in L3, which is to be expected given the difference in popularity of delayed viewing in 2006 and 2016. Mayans was up +46% in Adults 18-49 (2.5 million vs. 1.7 million) and +64% in Total Viewers (4.6 million vs. 2.8 million) from the comparable SOA numbers.
In addition, 19% of the premiere audience for Mayans M.C., which features a predominantly Hispanic cast, was Hispanic — the highest composition of any FX Networks series premiere.
Mayans M.C. was cable’s most-watched program last Tuesday in all key Adult and Men demos as well as Total Viewers, and the most-watched program on TV, inclusive of broadcast, in Adults 18-34, Men 18-34, and Men 18-49.