Jennifer Lopez Earns Best Live-Action Box Office Opening of Her Career with “Hustlers”

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16 Sep 2019 | Negocios

Jennifer Lopez is proving the hustle is worth the effort…

The 50-year-old Puerto Rican superstar’s latest film Hustlers earned a stellar $33.2 million-plus from 3,250 theaters at the U.S. box office, the best start ever for STXfilms and the best live-action opening of J.Lo‘s career, according to early returns.

Jennifer Lopez in Hustlers

The female-led ensemble film came in a strong second behind New Line and Warner Bros.’ holdover It: Chapter Two, which earned $40.7 million in its
sophomore outing.

Hustlers — buoyed by a
diverse audience — is based on real-life events chronicled in a 2015 New York magazine story and stars Lopez, Constance Wu, Cardi B
and more as strippers who lead a band of dancers in a plot to drug and steal
from their Wall Street clientele in
Recession-era New York City.

Julia Stiles, Keke
Palmer
, Lili Reinhart and Lizzo also star in the film from writer-director
Lorene Scafaria, which earned rave
reviews out of its world premiere at the Toronto
Film Festiva
l. 

Hustlers cost a reported
$20 million to make before marketing and is a much-needed win for STX (the
indie studio’s previous biggest opening was Bad Moms with $23.8
million, not adjusted for inflation).

Females made up 67 percent of Hustlers‘ audience,
while Caucasians represented 36 percent of ticket buyers, followed by African
Americans (26 percent), Hispanics (27 percent) and Asians/Other (11 percent).


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