Jennifer Lopez Named the New Face of Guess

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23 Nov 2017 | Estilo

It looks like your guess may not be as good as Jennifer Lopez’s…

The 48-year-old Puerto Rican superstar has been tapped as the new face of Guess.

Jennifer Lopez

Lopez, one of the busiest women in Hollywood, has previously made her mark in the fashion world by collaborating with brands like Giuseppe Zanotti.

J.Lo., currently enjoying the success of her All I Have residency in Las Vegas, will team with brand co-founder Paul Marciano, and will star in the brand’s upcoming Spring 2018 marketing campaign.

“When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” she said in a statement. When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for Guess’ spring 2018 campaign.”

Lopez joins current Guess campaign stars including singer Camila Cabello and rapper A$AP Rocky.

Her campaign was shot in an elegant villa by fashion photographer Tatiana Gerusova and draws inspiration from her life as a performer and actress.

“Jennifer Lopez is a Guess Girl’s dream! She is an accomplished artist, she is iconic, and sensual,” added Marciano.

“Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new Guess Girl and at the same time ‘Femme Fatale‘ of Marciano.”

By working with the label, Lopez, who was recently named one of the highest paid women in the music business by Forbes, follows in the footsteps of Claudia Schiffer, Drew Barrymore, Adriana Lima and Kate Upton.


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