Jennifer Lopez Signs Multi-Year Touring Deal with Live Nation

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9 Feb 2020 | Negocios

Jennifer Lopezis taking the show on the road…

The 50-year-old Puerto Rican superstar, who wowed a global audience of 100 million with her co-headlining Super Bowl Halftime Show, has signed a major multi-year touring deal with Live Nation.

Jennifer Lopez

“Jennifer Lopez has given fans spectacular live performances for decades through sold out tour dates and her Las Vegas residencies,” said Brad Wavra, senior vice president touring, Live Nation.

WhileJ.Lo‘s recent Super Bowl halftime performance was a highlight, Wavra says it’s Lopez’s2019 It’s My Party Tour (produced by Live Nation) that really cemented the partnership, featuring Lopez’s thrilling brand of signature pop hits, from “Ain’t Your Mama” and “El Anillo” to “Let’s Get Loud” and “Live It Up.”

“The demand to see Jennifer live is only growing,” Wavra said. “Live Nation is proud to be partnering with such a worldwide phenomenon for years to come.”

Lopez has established a career as an actress, producer, singer and entertainer with extensive projects in music, film and television with more than 75 million records sold globally, in addition to a cumulative worldwide box-office gross of more than $3 billion.

Lopez, who is the only female artist to have a No. 1 album and No. 1 film at the box office simultaneously, will next star in the movie musical Marry Me withOwen Wilsonand Colombian recording artist Maluma. The film is set in the world of pop music, which celebrates the unlikely romance between a pop star and a fan. 

Earlier this week, Lopez took the top prize forPollstar’Best Latin Tour(It’s My Party).

Lopez has returned for another season as the global face of Guessand has been appearing in global advertising campaigns for both Guess and the brand’s more fashion-forward label, Marciano. Lopez also has deals with Versaceand Coach, with more on the way.

Lopez was a Fly Girldancer on In Living Color before she decided to pursue an acting career in 1993. It was the 1997 film Selena, directed by Gregory Nava, that made her a household name and earned her a Golden Globenomination.

Lopez, who has millions of followers on social media, including more than 110 million on Instagram, is part of a new remix of the song “RITMO” — the 2019 single by the Black Eyed Peas and J Balvin.


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