Ryan Lochte could soon be getting real on national television…

The 28-year-old half-Cuban American swimmer has confirmed that he’s currently in talks with E! to star in his own reality television series.

But that’s not all… He’s planning to launch his own fashion line, an entrepreneurial experience he’d most likely share on screen with viewers.

“Pretty much, they follow me on my normal day, just training, doing my own fashion line… It’s gonna be me, me being myself,” said Lochte, who will be guest-starring on the CW’s 90210 this season. “And I’m pretty much going to show the world that and my new fashion line.”

There’s no word on where in the negotiation stage Lochte, a five-time medalist at this year’s London Games, is with E!

And the Lochtenator, as he’s lovingly called, is reportedly mulling offers to star on other reality shows, including The Bachelor and Dancing with the Stars.

One thing is certain… Lochte has set his sights on Rio de Janeiro for the 2016 Olympic Games.