Longoria Inks First-Look Deal with Universal Television

Eva Longoria apparently has Universal appeal…

The 37-year-old Mexican American actress’ UnbeliEVAble Entertainment has signed a first-look development deal with Universal Television.

Eva Longoria

As part of the non-writing, executive producer agreement the Desperate Housewives’ star serving as executive producer on projects through her production company.

“Having Eva Longoria on our team is a huge advantage for our Alternative program development as we have pleasantly discovered in implementing her ideas for Ready for Love, which is shaping up as a terrific and upbeat series,” said Paul Telegdy, president, alternative and late night programming, NBC Entertainment. “She is passionate, fully engaged and has keen instincts for putting together a winning formula for her shows that always bear her imprint.”

UnbeliEVAble is already the production company behind NBC’s upcoming dating series Ready for Love, which is being touted as a revolutionary new relationship show

In addition, Longoria is an executive producer on Lifetime‘s upcoming soap Devious Maids, starring Roselyn Sanchez, which reteams her with her Desperate Housewives boss, the show’s creator Marc Cherry.

The Golden Globe-nominated, Screen Actors Guild Award-winning and ALMA Award-winning actress, producer, businesswoman and philanthropist is best known for her starring role as Gabrielle Solis on Desperate Housewives.

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