Longoria Launching Her Own Clothing Line in Fall 2016

Eva Longoria is expanding her empire…

The 40-year-old Mexican American actress, producer, director, activist and businesswoman is set to launch a new line of clothing in the fall of 2016.

Eva Longoria

Longoria, best known for playing the loud-mouthed and flashy Gaby Solis on Desperate Housewivessays she prefers styles that are “classic and comfortable” rather than too trendy. And it’s this effortless chic look that she plans to bring to life with her new collection.

The actress, who has dabbled in fragrances and bedding before, is finally embracing her love of fashion after years of sewing dresses and costumes for herself and friends.

“Now it’s time to move into apparel,” Longoria told WWD“Before, I was just too busy.”  

The yet-to-be-named line is licensed under Sunrise Brands, which is also working on Melissa McCarthy‘s Seven7 collection, due out this fall.

Longoria hopes to eventually expand into handbags, accessories and shoes, however her first collection will consist of “dresses, career apparel and casual sportswear.”

Distribution and price points are also undisclosed at this time.

The ultimate goal, she says, is to “offer women versatility while evoking confidence, comfort and a sense of glamour.”

Leave a Reply