It’s T-shirt time for Jennifer Lopez… And, you could take part!
The 42-year-old Puerto Rican singer/actress, who just announced that she won’t be returning to American Idol this season, has partnered with tech entrepreneurs MJ Eng and Brian Lee and fashion entrepreneur Erica Zohar to launch Teeology.com, an online shopping destination for limited-edition luxury T-shirts.
Using innovative technology and social networking tools to disrupt the traditional retail model, Teeology.com will place a curated selection of high-end printed T-shirts, designed by various artists and designers, up for vote by its members. The winning designs going into immediate production.
The site, which should be up and running in the near future, will also offer a permanent collection of basics for men and women starting at $20 in addition to the limited-edition styles, which start at $29.