Lopez to Serve as Chief Creative Officer at NUVOtv

She’s already launched a successful production company and is executive-producing the new ABC Family drama The Fosters, so it should come as little surprise that Jennifer Lopez has landed a key role at NUVOtv.

The 43-year-old Puerto Rican singer/actress has been appointed the chief creative officer of NUVOtv.

Jennifer Lopez

Las fall, Lopez was named a creative partner with the English-language Latino network, but her role has been solidified while the magazine prepared for the re-launch of NUVOtv programming in July.

In an interview before the announcement, Lopez said about two years ago she was approached by NUVOtv to serve “probably more as the face of the network. But once we sat down and I started expressing my point of view about the programming and the network, it grew into something bigger.”

Lopez said that, with the support of her own production company, she will be involved in marketing, branding and program development.

“A network that reflects the modern Latino experience, but in English, must have the quality that everybody has,” she said.

Lopez will also be the subject of a 90-minute biographical special, the network said. Among new series announced will be Gotta Dance, a behind-the-scenes look at the lives of professional dancers accompanying Lopez on a world concert tour.

When asked if her on-camera presence would likely to extend beyond those programs, she said yes – “if we find a great show that I would star in anyway. But I always want to do what’s right for the network as opposed to using it as a vehicle for myself. That’s not the point.”

Looking ahead to the July 18 debut of the NUVOtv programming slate, she said, “We’ve given it enough of a facelift to launch, but we know we have work ahead of us.”

Other series announced include Rodney’s Joy, a reality show about Grammy Award-winning producer Rodney “Darkchild” Jerkins as he takes on a new client – his wife, Joy Enriquez – as well as Mario Lopez: One on One, an interview show.

NUVOtv is available in 32 million homes.

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