Talk about neon hot! Demi Lovato leads the charge of Latinos on social media this week…
Hot on the heels of the video debut for her latest track “Neon Lights,” the 21-year-old part-Mexican singer, actress and The X Factor judge rises 12-8 on Billboard’s Social 50 chart with a 13% rise in overall chart points.
Lovato re-enters the top 10 thanks in part to the clip’s bow on November 21.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
The video, with its neon lights-festooned rave scene, helps drive conversation about Lovato on Facebook up 57% over the previous week, helping her to accumulate 225,000 new followers on the platform (up 3.4%). The video helped Lovato accumulate over 15 million plays across all of her videos hosted on Vevo, a 66% increase over the previous week.
Further down the tally, several artists featured on the new charity album Songs for the Philippines see gains. The set, which raises funds for the Philippine Red Cross to benefit victims of Typhoon Haiyan (Typhoon Yolanda), features acts like Enrique Iglesias, Bruno Mars and Jessica Sanchez.
Iglesias ascends 30-23 with 278,000 overall fans added to his audience.
Meanwhile, Shakira moves 16-7 thanks to her usual family and baby-related postings on Facebook. A photo of her, husband Gerard Piqué and their son Milan received a staggering 2 million likes on Facebook since its posting on November 17. Other activity contributes to a 341% increase in conversation about Shakira on the Facebook platform, which helps grow her audience there by 329,000.
Miley Cyrus remains at No. 1 for the fourth week in a row while Eminem and Katy Perry hold at Nos. 2 and 3 respectively.