Expect to see Bruno Mars shooting up the charts this week…
The 28-year-old part-Puerto Rican singer-songwriter is expected to return to the top 10 on the Billboard 200 albums chart, following his highly lauded Super Bowl halftime performance on Sunday, February 2.
Mars’ Grammy-winning sophomore album, Unorthodox Jukebox, sold approximately 40,000 copies in the week ending Feb. 2, according to estimates from industry sources.
That would represent a 164% gain compared to the previous week, when it sold 15,000, according to Nielsen SoundScan.
The album’s official sales figures, as tabulated by SoundScan, will be released later today (Wednesday, February 5 ), the same day that the new Billboard 200 chart’s top 10 will be revealed.
If the album returns to the top 10 with 40,000, it will mark the album’s first visit to the top 10 since the Billboard 200 chart dated Sept. 14, 2013, and its best sales week since last March.
Unorthodox Jukebox was already aiming to sell around 19,000 in the week ending Feb. 2, thanks in part to Mars’ exposure at last week’s Grammy Awards (January 26). Mars won the award for best pop vocal album, but did not perform on the show.
According to Fox, who cite Nielsen data, Mars’ halftime show attracted the largest audience in the history of the Super Bowl, with 115.3 million viewers. That figure surpasses the prior record of 114 million set by Madonna two years ago.
Last year, Beyonce headlined the Super Bowl halftime show (110.8 million), where she was briefly joined by her Destiny’s Child group members Kelly Rowland and Michelle Williams. Unlike Mars, Beyonce didn’t have a current album riding high on the charts at the time.
In the week ending February 3, 2013, Beyonce saw her most recent album, 2011’s 4, re-enter the Billboard 200 at No. 100 with 4,000 sold (up 123%). The following week — after a full week of sales impact was felt from the game — the album climbed to No. 79 with 6,000 (up 59%).
The impact of the Super Bowl on Mars’ music sales — and on the Billboard charts — will be unique compared to all other halftime headliners in the modern era of Super Bowl halftime entertainment.
Since 1993, when Michael Jackson headlined the halftime festivities, the main performer on the show has generally been an act with a fairly deep catalog of albums and songs. Mars, however, has only released two albums — Unorthodox Jukebox (released in 2012) and Doo-Wops & Hooligans (2010).
Thus, all of the sales and chart impact felt by Mars will be concentrated on just those two albums (and their respective singles). Unlike previous years, where everyone from Beyonce and Madonna to Paul McCartney and Bruce Springsteen saw their post-Super Bowl chart impact spread across multiple albums and songs.