Nicky Jam is livin’ it up…
The 37-year-old Dominican andPuerto Rican singer-songwriter has released the music video for “Live It Up!,” featuring Will Smith and Era Istrefi.
It’s the official 2018 FIFA World Cup song, and it serves as an ode to the sport of soccer no matter where it’s played.
The video opens with a motivational quote to kick things off: “Where there is unity, there is always victory.”
A sense of unity is created by then splicing together shots of different games of soccer, whether it be a barefoot round in the dirt or surrounded by a stadium crowd.
As Jam and Smith take turns on the verses, the video exemplifies the unifying effect of sports and serves as inspiration to any budding athlete yearning for a chance to kick it at the World Cup.