Paulina Rubio isn’t the only Latin music superstar preparing to coach the next generation of cantantes… Prince Royce will also mentor the kids.
The 23-year-old Dominican American singer-songwriter has been added to the all-star coaching roster for Telemundo’s La Voz Kids, the reality singing competition for children 7-14 that’ll air this spring on the Spanish-language network.
“Prince Royce represents the new Latin artist generation with Hispanic roots, born and raised in this country,” said Daniel Cubillo, vice president of content development, non-scripted, at Telemundo Media.
“He has an incredible ability to mix cultures, languages and musical genres that make him a great reference point for the kids and represent the future of Latino music in our country.”
The “Addicted” singer, one of the brightest new stars in Latin music, gained national recognition with his self-titled debut album in the Fall of 2010. The album would go on to become the top-selling Latin release of 2011, according to Billboard. Royce released his sophomore album, Phase II, last Spring and has just finished a 30-day U.S. tour. He’s up for 10 Billboard Latin Music Awards this April.
Royce and Rubio will share coaching duties with a third, soon-to-be-announced celebrity.
Like with NBC’s hit The Voice, which will feature Shakira as a judge this season, contestants will compete in “blind auditions” followed by battle rounds and live shows. The winner will receive a recording contract with Universal Music and a scholarship. La Voz Kids will be the first Spanish-language version of The Voice franchise to air in the U.S.