Puma Releases Images of the Brand’s First Collaborative Campaign with Selena Gomez

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26 Nov 2017 | Estilo

Selena Gomez is proudly wearing her fashion designer hat…

Puma is showcasing images from its first collaborative campaign with the 25-year-old singer/actress, who was named the sportswear brand’s  newest celebrity designer in September, taking on a role similar to Rihanna’s collaborator and creative director title.

Selena Gomez x Puma

In the images released on Monday, Puma shows Gomez posing for shots in an elevator and vintage car wearing the lightweight Phenom sneaker, grey shorts, a branded velour unitard and black velour jacket worn trendily off-the-shoulders.

The trainers, billed as “fashionable, functional and fearless,” boast all black, pink or olive green colorways with accent pink Puma symbols across the top and back, an ankle-supporting high top, mesh inserts and the brand’s signature mid-foot strap.

Gomez is one of many celebrities paired with the footwear powerhouse, joining fellow collaborators The WeekndJay-ZBig SeanKylie Jenner and Yo Gotti.

The Phenom is available now online and retails for $90.


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