Nicole Richie is sharing her worldview online…
Richie will offer local coverage of fashion, street style, nightlife, arts and culture for the Fairchild Fashion Media-owned portal as part of its site initiative called Style Map, which adds a roster of 60 boldfaced “man on the street” contributors for a more casual perspective on what makes style and culture tick worldwide.
The feature uses the “tastemaker-curated, city-guide” style of content popular on websites like Forbes.com and upscale mom’s guide ElizabethStreet.com. Each of its 60 Style Map contributors will have complete control over their own blog posts.
One of Richie’s first posts: a 186-word homage to Pressed Juicery, the growing natural beverage chain that was launched by her “close friends” in 2010.
In addition to Richie, other Style Map contributors include New York Knicks center Tyson Chandler, Courtney Love, actress Rose Byrne and Star Trek Into Darkness actor Zachary Quinto.
“We’re providing the framework,” Style.com editor-in-chief Dirk Standen tells The Hollywood Reporter. “We’ve provided guidelines and obviously we will give people feedback and sort of advise them on what we think works. But we’re not going to be editing their words. This is meant to be about them. We have to give up a little bit of control, in a way.”