Rivera’s Family Launches Label Inspired by the Late Singer

The family of Jenni Rivera plans to keep the late singer’s memory alive through music…

The Rivera family has announced plans to launch a new label inspired by la Diva de la Banda, who died in a Mexican plane crash in December.

Jenni Rivera

Rivera had personally wanted to support and launch aspiring Latino singers, according to family spokesperson.

JRE/Divina Music, based in Los Angeles, was in the works in 2010 by Rivera who was already eyeing talent for the label. The label eventually signed bilingual singer Monica Padilla.

The label will also include a project by sibling Juan Rivera in addition to a Christian themed album by Rivera’s daughter Jacqie, who performed at her mother’s memorial.

The songstress’ sister Rosie Rivera, the administrator of Rivera’s estate, said in a statement that her sister “had many expectations of this project as a label… we are putting a lot of energy to complete her dreams.”

Padilla’s album, Contra la Pared, is scheduled for release later in 2013. Not only was Rivera part of the creative team that made the album a reality, she also promoted Padilla during an L.A concert.

Distribution details for JRE/Divina Music were not immediately available.

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