Selena Gomez’s story of loss is winning…
The 27-year-old Mexican American singer/actress’ chart-topping single “Lose You to Love Me” saw a big sales spike after Gomez performed the track at the American Music Awards.
The single, Gomez’s first-ever chart-topper, saw sales of 8,000 following her perforamnce; up 55% versus 5,000, according to initial reports by Nielsen Music.
Collectively, the songs performed on the November ABC television broadcast garnered a 108% gain in sales of digital downloads on November 24-26, as compared to the three days prior to the show (November 21-23). In total, the performed songs sold 84,000 on November 24-26 versus 40,000 on November 21-23.In addition to Gomez, notable gainers included Shawn Mendes and Camila Cabello’s “Señorita” (5,000; up 79% versus 3,000), Post Malone’s “Take What You Want,” featuring Ozzy Osbourne and Travis Scott (10,000 sold on November 24-26; up 220% as compared to 3,000 sold November 21-23) and Taylor Swift’s “Lover” (10,000; up 69% versus 6,000.