Shakira Lands Atop Billboard’s Social Media Chart

Shakira is No. 1 with a bullet on the social media charts…

The 36-year-old Colombian superstar singer and returning The Voice coach has reached No. 1 on Billboard‘s Social 50 chart.


Shakira jumped 5-1 to take the pole position. It’s her first time at No. 1 since Feb. 9, 2013, and only her second week atop the chart.

Shakira surged to the top of the heap after sharing another photo of her baby on January 25. That image garnered an astounding 2.1 million post-likes and a similar video got very quick real viewers.

In addition, the “Loca” singer released the Spanish version of her new single with Rihanna, “Nunca Me Acuerdo de Olvidarte,” to VEVO on January 22.

The “Nunca” audio post on VEVO has received more than 1 million views, and a successful promotional post on Facebook led to a 250% spike in weekly fan acquisition on the platform.

But Shakira isn’t the only Hispanic artist to make the Top 10…

Pitbull, who earned extensive press this week when it was announced that his track “We Are One (Ole Ola)” was selected as the official song for the upcoming FIFA World Cup, comes in at No. 5.

The track, which hasn’t been released, features Jennifer Lopez and Brazilian singer Claudie Leitte.

Pitbull’s boost in the Social 50 rankings is also complemented by Austin Mahone (47-40), who released his new single “MMM Yeah,” which features the 33-year-old Cuban American rap superstar. Overall, Pitbull ascends with a 132% increase in mentions on Twitter, a 7% rise in Facebook conversation, which leads to 928,000 new fans added overall (up 28% from the previous frame).

The Social 50 ranks the most popular artists on YouTube, VEVO, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.

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