She’s got a killer smile… And, now Shakira will be sharing it with the world.
The 36-year-old Colombian singer and The Voice coach has been named the global ambassador for the 3D White Collection from Oral-B and Crest.
In her new role, Shakira will appear in the brand’s new campaign this fall, which includes print and TV advertising, public relations efforts and online properties.
Shakira’s designation marks the first time Oral-B and Crest, both Procter & Gamble brands, have selected a global ambassador. The new campaign will launch worldwide.
“We are excited to announce Shakira as the exclusive global spokesperson for our 3D White property, around the world,” said Stephen Squire, Global Marketing Director, P&G Oral Care in a press release. “As an award-winning recording artist, star of NBC’s The Voice, philanthropist, beauty icon and mother, Shakira embodies the true spirit of the multi-dimensional woman, and always does it all with a brilliant smile on her face. We are thrilled to have a beautiful, strong woman of Shakira’s caliber to represent the brand.”
“They are an iconic brand and I know they will be a great partner, including the work we will be doing together to support children in Colombia through my Barefoot Foundation,” said Shakira in the same release.
No further information was available on how Crest and Oral-B will support Shakira’s foundation.