Messi, who has been awarded both FIFA’s Ballon d’Or and the European Golden Shoe for top scorer on the continent a record six times, comes in at No. 5 with earning of $104 million.
His current contract with Barcelona is through 2020-21 and pays him more than $80 million annually. He also has a lifelong deal with Adidas, and he launched his own clothing line and opened his first retail outlet, The Messi Store, in September 2019 in Barcelona.
The World Health Organization (WHO) tapped Messi in March 2020 to help lead a worldwide campaign aimed at stopping the spread of the COVID-19 pandemic.
Nipping on Messi’s heels is another soccer star and his former teammate… Neymar.
The 28-year-old Brazilian soccer player comes in at No. 7 on the list with earning of $95.5 million.
Neymar is currently on a five-year contract with Paris Saint-Germain through June 2022 worth $350 million in salary.
His transfer from Barcelona to PSG stands as the most expensive in the world at $263 million, which the French club paid in full ahead of his signing.
He’s the second most popular athlete on social media with a combined 244 million followers on Facebook, Instagram and Twitter.
Nike‘s Jordan Brand signed Neymar as its first soccer ambassador in 2016. In March 2020 its film unit released a movie about his life.
Jennifer Lopez is this year’s highest-paid Latina on the list.
The 51-year-old Puerto Rican superstar comes in at No. 56 on the list with earnings of $47.5 million.
One of the more popular celebrities when it comes to endorsements, J.Lo has deals with Versace, DSW, Quay sunglasses and her own fragrance.
In 2018, she played her final shows at Las Vegas’ Zappos Theater, grossing more than $100 million in two years–the top Vegas residency by a Latin artist. She tacked on another $55 million in 2019 ticket sales for her ensuing world tour, which included stops in Egypt, Israel and Russia.
Lin-Manuel Miranda makes his first appearance on The Celebrity 100.
The 40-year-old Puerto Rican actor/rapper/lyricist/composer and Broadway star, the creator of the hit musical Hamilton, comes in at No. 62 with earning of $45.5 million.
Disney acquired worldwide rights to the film version of Hamilton in February 2020 for $75 million. And he helped create a $1 million emergency relief fund to benefit artists impacted by COVID-19 in Puerto Rico.
Other Latinx celebrities making the list include Howie Dorough (as a member of Backstreet Boys); Sofia Vergara, the world’s highest-paid actress; Robert Trujillo (as a member of Metallica); tennis star Rafael Nadal; and Mexican boxer Canelo Alvarez.
Forbes’ list ranks “front of the camera” stars around the globe using pretax earnings from June 2019 through May 2020 before deducting fees for managers, lawyers and agents. Figures are based on information from Nielsen Music/MRC Data, Pollstar, IMDB, NPD BookScan and ComScore as well as interviews with industry experts and many of the stars themselves.
In total, the 100 celebrities racked in a total of $6.1 billion in pretax earnings, which took a $200 million dip from last year after the pandemic halted — or rather redirected — lots of business models.
Here’s a look at the Latino/a celebrities who made the list this year:
No. 5 Lionel Messi, 33, Argentina, Soccer, $104 million
No. 7 Neymar, 28, Brazil, Soccer, $95.5 million No. 56 Jennifer Lopez, 51, USA (Puerto Rican), Entertainment, $47.5 million
No. 62 Lin-Manuel Miranda, 40, USA (Puerto Rican), Entertainment, $45.5 million No. 64 Howie Dorough (Backstreet Boys), 47, USA (Half-Puerto Rican), Music, $45 million No. 71 Sofia Vergara, 48, Colombia, Entertainment, $43 million
No. 78 Robert Trujillo (Metallica), 55, USA (Half-Mexican)Music, $40.5 million No. 80 Rafael Nadal, 34, Spain, Tennis, $40 million No. 91 Canelo Alvarez, 30, Mexico, Boxing, $37 million
The 32-year-old Mexican-American actor has been cast in the 10-episode half-hour Latinx dramedy Gentefied.
Soria joins a main cast that includes Karrie Martin, Carlos Santos and Joaquín Cosio.
The project hails from Gente-fied: The Digital Series creators Marvin Lemusand Linda Yvette Chávez, showrunner Monica Macer, America Ferrera, Teri Weinbergand Macro.
Written by Lemus and Chávez, Gentefied is adapted from the web series which premiered at the 2017 Sundance Film Festival.
Described as a badass bilingual series about family, community, brown love, and the displacement that disrupts it all, Gentefiedis about three Mexican-American cousins (Martin, Soria, Santos) who struggle to chase the American Dream, even while that same dream threatens the things they hold most dear: their neighborhood, their immigrant grandfather (Cosio), and the family taco shop. Set in a rapidly changing Los Angeles, the Spanglish dramedy will navigate important themes like identity, class, and balancing insta-fame with translating memes for their parents. But most importantly,Gentefiedwill settle once and for all how to pronounce Latinx.
Martin will play Ana Morales, a sarcastic, woke, blunt, and endearing, queer artist. Ana is a Chicana who leads with her heart and fights for her art with untethered conviction. She loves her abuelo and her entire family almost to a fault.
Soria will portray Erik, a wisecracking, well-read, charismatic, but tough homie with a heart of gold. He’s a high school dropout, but there isn’t a book in the local library Erik hasn’t read. He’s a reluctant dreamer trying to find his way back to himself. But his loyalty to his grandfather who took him in keeps him from putting time into himself or Lidia, the love of his life.
Santos is Chris, the prodigal grandson, a fun-loving, know-it-all, chef-in-training. Chris is a homegrown Boyle Heights boy who moved to Idaho at a young age and was abruptly introduced to Weezer and cow-tipping. His cousins call him guero for acting and looking like a white boy, which always leaves him wondering if he’ll ever be Mexican enough for anyone.
Cosio is Pop, a hard-working, stoic, but warm, old-fashioned ranchero and the rock of the Morales family. Though gruff with his Tejanaand potty-mouth (“cabron” is his favorite word!), Pop has a huge heart, but that also means a lot of heartache trying to protect them.
“We are thrilled to have gathered a lead cast that captures the unique nuance of the chisme, chistes, and chingaderas that we grew up with in our multi-generational, bilingual, immigrant families,” said Lemus and Chavez. “Joaquin, JJ, Carlos, and Karrie are the abuelo, primos, y prima we shot the shit with as kids, the cousins we partied with, and the grandpa we cried with. They are the Morales family and we can’t wait for everyone to start sending them invites to the carne asada!”
Lemus directs the Netflix production.
A love letter to the Latinx and Boyle Heights communities, creators Lemus and Chavez hope Gentefiedwill let their little cousins rocking Adidas, hoops, and big dreams see themselves on the big screen in ways they only dreamed of growing up.
Martin has co-starred on shows like Pretty Little Liars, The Arrangement, The Purgeand will soon be appearing in David Ayer’s film The Tax Collector.
Soria most recently appeared in the series regular role of Pete Ramos on Crackle series The Oath, and has recurred on TNT’s Animal Kingdom and Freeform’s The Fosters. On the film side, Soria can next be seen in the indie John Henry alongside Terry Crews.
CBS Diversity Showcase alum Santos has appeared on CBS’ 2 Broke Girls, truTV’s Adam Ruins Everything and Seeso’s Bajillion Dollar Properties. He also was the lead in the 2013 Slamdance comedy horror feature Ghost Team One and guest-starred on Fox’s The Last Man on Earth.
Cosio’s credits include the role of Angel de Plata on FX’s The Strain and Don Neto in Narcos: Mexico.He’s returning for Season 2 of Narcos: Mexicoand will be seen in a starring role in Amazon’s new series CDMX.On the film side, he’ll next be seen in Emilio Portes’ horror thriller Beelzebuth,as well as the sequel to Matando Cabos, where he’ll return to portray the title character.
Netflix has given the green light to Gentefied, a half-hour bilingual dramedy executive produced by the 34-year-old Honduran American actress and former Ugly Betty star.
The project hails from Marvin Lemus and Linda Yvette Chávez, the creators of Gente-fied: The Digital Series, which premiered at the Sundance Film Festivalin 2017.
Ferrera is executive-producing alongside Teri Weinbergvia their production company. Netflix is the studio.
Described as a badass Spanglish series about family, community, brown love and the displacement that disrupts it all, Gentefied follows three Mexican-American cousins and their struggle to chase the American Dream, even while that same dream threatens the things they hold most dear: their neighborhood, their immigrant grandfather and the family taco shop. Set in a rapidly changing Los Angeles, the series will navigate important themes such as identity, class and balancing insta-fame with translating memes for their parents. And it will settle once and for all how to pronounce Latinx, Netflix notes.
Co-creators Lemus and Chávez will write and co-exec produce the 10-episode series, with Lemus also directing.
Lemus and Chávez call Gentefied a love letter to the Latinx and Boyle Heightscommunities and hope the series will let their little cousins rocking Adidas, hoops and big dreams see themselves on the big screen in ways they themselves only dreamed of growing up.
The Dominican actor will star in the second season of Marvel’s Runaways.
He’ll portray Topher, a fan-favorite character known for his crafty, streetwise persona.
“I’m super grateful to be joining the Marvel/Hulu Runaways family,” says Castellanos. “It has been a dream come true. Topher is a tough and complicated kid, and it was very exciting to bring him to life.”
Topher is a survivor with a dark secret in the comics — he’s a vampire not to be trusted — but the character may be taken in a different direction on the acclaimed Hulu series, which many fans regard as one of the most satisfying of the many Marvel-based shows currently underway.
Castellanos is a newcomer to acting. His previous work has been in commercials and campaigns with credits including Adidas, Abercrombie & Fitch and Coppertone.
The 13-episode second season of Marvel’s Runaways will be released on December 21.
The returning cast includes Rhenzy Feliz, Lyrica Okano,Virginia Gardner, Ariela Barer, Gregg Sulkin, Allegra Acosta, Angel Parker, Ryan Sans, Annie Wersching, Kip Pardue, Ever Carradine, James Marsters, Brigid Brannagh, Kevin Weisman, Brittany Ishibashi and James Yaegashi.
Garbiñe Muguruza is the highest-paid Latina athlete…
Forbes has released its list of the 10 Highest-Paid Female Athletes, with the 24-year-old Spanish-Venezuelan professional tennis player and former world No. 1 making the cut.
Muguruza comes in at No. 4 on the list, behind Serena Williams, Caroline Wozniacki and Sloane Stephens.
Muguruza, who won her second Grand Slam at Wimbledon last year, earned 11 million during the tracking period.
Muguruza’s title at the All England Club meant a big bonus from sponsor Adidas and also helped her land a deal with Rolex. Evian signed Muguruza this year for a multiyear, global marketing campaign. Other sponsors include Babolat, Beats by Dre, Maui Jim sunglasses and Caser Seguros insurance.
In all, the 10 highest-paid female athletes banked $105 million from prize money, appearances, royalties and endorsements in the 12 months ending June 1, 2018. The tally is down 4% from last year and 28% from five years ago. Blame the retirements of popular endorsement stars like Li Na, Danica Patrick and Ana Ivanovic. Another dent: The off-court income of Maria Sharapova, who was the top-earning female athlete for 11 straight years, is still down more than 50% after the fallout from her 16-month suspension for taking a banned substance. Sharapova ranks fifth this year at $10.5 million.
Here’s the complete list:
1, Serena Williams — Total earnings: $18.1 million
2. Caroline Wozniacki — Total earnings: $13 million
3. Sloane Stephens — Total earnings: $11.2 million
4. Garbine Muguruza — Total earnings: $11 million
5. Maria Sharapova — Total earnings: $10.5 million
6. Venus Williams — Total earnings: $10.2 million
7. P.V. Sindhu — Total earnings: $8.5 million
8. Simona Halep — Total earnings: $7.7 million
9. Danica Patrick — Total earnings: $7.5 million
10. Angelique Kerber — Total earnings: $7 million
As part of the deal, Gomez will work on a special design project with creative director Stuart Vevers, according to the singer.
“I am so excited to work with Coach and love the clothes and accessories designed by Stuart Vevers. I am especially looking forward to getting to know the Coach team as well as becoming involved in the Foundation’s support of Step Up,” Gomez said in a statement. “On top of all that, collaborating on a piece with Stuart for next fall makes this beyond special to me.”
Gomez reportedly signed a $10 million deal with the label, according to Page Six.
“The woman I design for is authentic, honest and possesses a romantic charm mixed with a cool, confident attitude. Selena embodies all of these qualities perfectly — but the fact that she has always loved Coach, and believed so strongly in our philanthropic mission, made her a true Coach Girl,” said Vevers.
The singer was most recently spotted wearing a Coach vintage car tee.
With the partnership, Coach is tapping into one of the world’s most influential figures (with 103 million Instagram followers, making her the most-followed on the photo-sharing platform) to draw in younger fans and to help revamp the 75-year-old brand.
Gomez has previously served as a brand ambassador for Pantene, as well as designed collections for Adidas NEO.
João Brasil is helping Adidas spread the Olympic spirit…
Foreshadowing a new wave of Brazilian soccer mania coinciding with the 2016 Summer Olympics in Rio de Janeiro, Adidas has released a video celebrating Rio as the “football capital” that also spotlights a new official ball.
The mostly black-and-white spot uses a baile funk track, “Errejota no Comando” by Brasil, featuring popular Brazilian MC and actor Nego do Borel.
Brasil is best known for his 2011 single “L.O.V.E. Banana,” which Madonna was later accused of copying for “Give Me All Your Luvin.”
The 23-year-old Rio native Do Borel is a representative of the “ostentatious funk” style. The often campy rapper recently began appearing in the Brazilian soap opera Malhação, for which he wrote and recorded the theme song.
The Adidas video unveils a new soccer ball, the Errejota (errejota is the phonetic spelling in Portuguese of RJ, short for Rio de Janeiro).
Last week, international soccer organization FIFA announced that the men’s and women’s 2016 Olympic soccer finals will be played at Rio’s Maracanã Stadium.
Lionel Messi is a Latino at the top of the global earnings game…
The 28-year-old Argentine soccer star has earned the No. 13 spot on Forbes’ Celebrity 100, the list of the world’s highest-paid superstars of 2015.
Messi, the highest-ranking Latino on the list of the highest paid entertainers on the planet had earnings of $74 million during the reporting period.
In 2014, Spanish club Barcelona awarded Messi, a four-time FIFA player of the year, with a $9 million a year raise in his seventh contract since 2005, bringing his take home pay to $50 million a year through 2018. Messi holds records for most goals in Barca competitions, most goals in La Liga competitions, most goals scored in a calendar year and most hat tricks scored. That incredible talent is why sponsor Samsung cast him as superhero Iron Man in their ad to promote the Avengers film. It’s also why his main sponsor Adidas launched a Messi icon line of shoes and apparel, which has exceeded company sales expectations, including in the U.S.
Meanwhile, GiseleBündchen has earned the distinction of highest-ranking Latina on this year’s list.
The 34-year-old Brazilian supermodel, who has been the highest-paid model in the world since 2004, comes in at No. 46 with earnings of $44 million.
Bündchen, the world’s highest-paid model in 2014, continues to out-earn her younger counterparts. Despite rumors that she was retiring from the runway, Bündchen’s earnings have not suffered. She continues to land lucrative fragrance and beauty contracts with Carolina Herrera and Chanel, supplementing those deals with high fashion campaigns for Emilio Pucci and Balenciaga. Her Under Armour advertisement, which showed her attacking a punching bag while social media commentary blared in the background, was one of the most impactful this year. Bündchen has turned her name into a brand: she gets a cut of sales from the jelly sandals she designs for Brazilian shoemaker Grendene, while her line of Hope lingerie – Gisele Bündchen Intimates – also pumps up her paycheck.
Coming in at No. 52 is Bruno Mars, with earnings of $40 million.
The 29-year-old part-Puerto Rican singer-songwriter’s recent collaboration with Mark Ronson, “Uptown Funk,” spent 14 consecutive weeks at No. 1 on the Billboard charts. It was only one of many reasons Mars solidified his place on the Celebrity 100. After being the featured musician in Forbes’ 30 Under 30 Class of 2014, Mars continued to make a name for himself by completing his Moonshine Jungle tour. He’s currently working on his next album, and if it is anything like his previous studio effort, Mars can expect the awards and dollars to keep rolling in.
In all, 10 Latino/a celebrities made this year’s list, including tennis star Rafael Nadal, soccer phenom Neymar and multi-hyphenate extraordinaire Jennifer Lopez.
Here’s the complete list of Latino superstars on Forbes’ Celebrity 100 list:
No. 13 Lionel Messi, $74 million
No. 46 Gisele Bündchen, $44 million
No. 52 Bruno Mars, $40 million
No. 63 Fernando Alonso, $35.5 million
No. 76 Rafael Nadal, $32.5 million
No. 82 Neymar, $31 million
No. 86 Carmelo Anthony, $30.5 million
No. 89 James Rodriguez, $29 million
No. 95 Jennifer Lopez, $28.5 million
No. 95 Sofia Vergara, $28.5 million
Messi’s superhuman talent is why sponsor Samsung cast him as superhero Iron Man in their ad to promote the Avengers film. It’s also why his main sponsor Adidas launched a Messi icon line of shoes and apparel, which has exceeded company sales expectations, including in the U.S. In all, he earned $22 million in endorsements.
But Messi isn’t the only Latino athlete to make the list.
Fernando Alonso ranks No. 17 on Forbes’ world’s highest-paid athletes roster with combined earnings of $35.5 million.
The 33-year-old Spanish Formula One driver and a two-time World Champion secured another massive payday when he negotiated a return to McLaren-Honda, where he raced during the 2007 season. The two-year deal is worth more than $30 million annually.
Next on the list, Rafael Nadal, who comes in at No. 22 with earnings of $32.5 million.
The 29-year-old Spanish tennis star, who has struggled with injuries after a colossal 2013 season, saw his prize money drop by $10 million to $4.5 million in the latest 12 months.
He was the No. 1 player in the world as recently as June 2014, but sits at No. 10 a year later. He even lost at the French Open in the semifinals after winning 66 of his previous 67 matches and nine titles at Roland Garros.
Nadal did sign two new endorsements deals, with Tommy Hilfiger and Spanish communications giant Telefonica. Kia Motors also renewed its contract with Nadal in May for five years through 2020. They first partnered in 2004.
Nadal’s $73 million in career prize money ranks third all-time behind Roger Federer and Novak Djokovic.
Other Latino athletes making the Top 30 on Forbes’ list are soccer phenom Neymar at No. 23, NBA star Carmelo Anthony at No. 25 and World Cup standout and Google godJames Rodriguez at No. 27.
Here’s a look at the Latino athletes who made this year’s list:
No. 4 Lionel Messi, Soccer, Argentine, $73.8 Million
No. 17 Fernando Alonso, Racing, Spanish, $35.5 Million
No. 22 Rafael Nadal, Tennis, Spanish, #32.5 Million
No. 23 Neymar, Soccer, Brazilian, $31 Million
No. 25 Carmelo Anthony, Basketball, Half-Puerto Rican, $30.5 Million
No. 27 James Rodriguez, Soccer, Colombian, $29 Million
No. 30 Robinson Cano, Baseball, Dominican, $27.6 Million
No. 38 Radamel Falcao, Soccer, Colombian, $25.9 Million
No. 38 Albert Pujols, Baseball, Dominican, $25.9 Million
No. 43 Miguel Cabrera, Baseball, Venezuelan, $25.1 Million
No. 45 Sergio Aguero, Soccer, Argentine, $24.9 Million
No. 60 Felix Hernandez, Baseball, Venezuelan, $22.9 Million
No. 67 Tony Romo, Football, Mexican American, $22 Million
No. 69 Adrian Gonzalez, Baseball, Mexican American, $21.5 Million
No. 73 Luis Suarez, Soccer, Uruguayan, $21 Million
No. 79 Cesc Fabregas, Soccer, Spanish, $20.3 Million
No. 79 Hanley Ramirez, Baseball, Dominican, $20.3 Million
No. 87 David Ortiz, Baseball, Dominican, $19.7 Million