First-Time Director Cruz Helms Ad for Agent Provocateur

Penélope Cruz’s latest project has her on the other side of the camera…

The 39-year-old Spanish actress, who gave birth to her second child last week, has directed her first project, an advertising video for Agent Provocateur.

Penelope Cruz

The clip for the noted lingerie line features her husband, Javier Bardem, portraying a laborer.

The project was “a very interesting experience” because not only did it star family and friends, but it provided “much creative freedom” to tell the story with some highly charged erotic images, said Cruz in a statement released by the company.

The most steamy scene in the video features a man in a suit, played by Miguel Angel Silvestre, walking out onto the terrace of a mansion and spotting model Irina Shayk, the girlfriend of soccer star Cristiano Ronaldo, dancing in the pool in black lingerie and a cap.

Cruz’s sister, Monica Cruz, also appears in the video along with actress Goya Toledo.

The story turns out to be a dream and Silvestre awakens to see the face of his boss, a laborer played by Bardem.


The video is the latest project between the Cruz sisters and Agent Provocateur.

The sisters designed a collection of lingerie for the company called L’Agent, which hit the market soon.

Cruz has been making a big push into the world of fashion and design, inking a three-year deal to be the face of Loewe.

Cruz Reveals Pregnancy on Spanish Newspaper Blog

Penélope won’t be the only Cruz sister with a child soon…

 Mónica Cruz recently announced that she got pregnant through artificial insemination by an anonymous sperm donor on her blog for Spanish newspaper El Pais.

Monica Cruz

The 35-year-old model/dancer/actress – who partnered with her sister Penélope Cruz to create their own lingerie collection for Agent Provocateurbegan blogging for El Pais in late December and in January, blogged from a gynecologist appointment before revealing the news

“So I’ve decided to talk about it: I have resorted to artificial insemination in order to get pregnant,” wrote Cruz. “I also wanted to talk about it because it is an opportunity to show my gratitude to all those anonymous donors that help a lot of women, like me, fulfill their lifetime dream. If with this I can help others that are in doubt, here I am for whatever you may need.”

Cruz, who was previously romantically linked to Spanish actor Alex Gonzalez, talked about her biological clock.

“A 40-year-old woman is very young and she feels very young but the maternity thing goes another way, it is measured with another clock that unfortunately we do not control,” wrote Cruz. “I’ve become very informed on the subject. It turns out that after 37 the possibilities of becoming pregnant decrease at an alarming rate.”

Cruz has been serving as the face of Agent Provocateur since last August. And she even starred in the luxury lingerie brand’s Fifty Shades of Grey-inspired video.

Mónica Cruz’s Fifty Shades of Grey-Inspired Lingerie Video Revealed

Penelope Cruz may the more famous sibling… But that could all change with Mónica Cruz’s latest modeling gig.

The 35-year-old actress/ dancer, Penelope’s younger lookalike sister, has stripped down to her oh-so-haute lencería as the new face Agent Provocateur. And the luxury lingerie brand’s new video has an obvious Fifty Shades of Grey feel, featuring fantasy fashions that evoke the kinky adventures in E.L. James’ novels.

Monica Cruz

In the commercial entitled “Wilhelmina: Show Your True Self,” Cruz plays a Victorian woman whose true spirit is unmasked by a magical camera. A grizzled British actor looks through the lens as the upper class lady’s “true self” is revealed.

One bra and panties outfit — the Novah — is deep fuchsia-red satin with a black lace overlay, featuring a balconette bra and high-waisted panties.


Another design — the Whitney — is a complex arrangement of sado-masochistic black straps that Cruz shows off with pure self-confidence.

“She’s a professional dancer, a very sexy women. I’ve never seen a woman move like that… Mónica is a beautiful embodiment of the Agent Provocateur brand, knowingly sexy and empowered by her own sensuality,” Agent Provocateur’s creative director, Sarah Shotton, told WWD.