Jennifer Lopez Partnering with Coach on New Campaign

“Put me in Coach,” says Jennifer Lopez

The 50-year-old Puerto Rican superstar and fashion icon has announced a hot new partnership with the fashion branch Coach.

Lopez announced the campaign on her Instagram, sharing her excitement for what’s to come with her 105 million followers. 

“I’m so excited for this collaboration with Coach” she said. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style –– an uptown downtown mix.”

Starting in spring 2020, Lopez will appear in ad campaigns for the leather goods, ready-to-wear and footwear company. The relationship builds on the long-time relationship between the two — Lopez carried Coach bags as early as her 2002 video “All I Have” with LL Cool J.

In the upcoming campaign, she’ll be shot by Juergen Teller, who’s captured the likes of Yara Shahidiand Jemima Kirkein iconic locations for previous Coach campaigns.

One year ago, Michael B. Jordanbecame the first global face of menswear for the Tapestrybrand and later designed a Coach unisex clothing line, which he told The Hollywood Reporter is “nostalgic, fresh, utilitarian and functional.”

A Bronx-born mother-of-two, Lopez has always stayed true to her New York roots, from her In Living Color days to her role as executive producer on films like Hustlers and 2020’s The Godmother

Like Lopez, Coach is New York through-and-through, founded in Manhattan 78 years ago. Coach says it selected Lopez to embody its value for self-expression. 

“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way — she really embodies the attitude of Coach and our new campaign,” Coach creative director Stuart Veverssaid in a statement. “She’s from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together.”

Lopez will join fellow A-list ambassador and pop star Selena Gomez as part of the Coach family. Earlier this year, Lopez, together with her fiancé Alex Rodriguez, launched a collection of sunglasses with the brand Quay Australia, as well as her 25th fragrance called Promise.

Jennifer Lopez Named the New Face of Guess

It looks like your guess may not be as good as Jennifer Lopez’s…

The 48-year-old Puerto Rican superstar has been tapped as the new face of Guess.

Jennifer Lopez

Lopez, one of the busiest women in Hollywood, has previously made her mark in the fashion world by collaborating with brands like Giuseppe Zanotti.

J.Lo., currently enjoying the success of her All I Have residency in Las Vegas, will team with brand co-founder Paul Marciano, and will star in the brand’s upcoming Spring 2018 marketing campaign.

“When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” she said in a statement. When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for Guess’ spring 2018 campaign.”

Lopez joins current Guess campaign stars including singer Camila Cabello and rapper A$AP Rocky.

Her campaign was shot in an elegant villa by fashion photographer Tatiana Gerusova and draws inspiration from her life as a performer and actress.

“Jennifer Lopez is a Guess Girl’s dream! She is an accomplished artist, she is iconic, and sensual,” added Marciano.

“Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new Guess Girl and at the same time ‘Femme Fatale‘ of Marciano.”

By working with the label, Lopez, who was recently named one of the highest paid women in the music business by Forbes, follows in the footsteps of Claudia Schiffer, Drew Barrymore, Adriana Lima and Kate Upton.

Lopez Working on New, All-Spanish Album Alongside Marc Anthony

Jennifer Lopez is switching tongues…

The 47-year-old Puerto Rican singer/actress is hard at work on a new, all-Spanish album, alongside ex-husband Marc Anthony, who will act as executive producer, according to Billboard.

Jennifer Lopez

The album is scheduled for release in 2017, with the first single from the new production set to drop in November.

It will be Lopez’s first all-Spanish album in a decade. Back in 2007, she released her Spanish-language debut, Como Ama una Mujer, which debuted at No. 10 on the Billboard 200 chart and, at the time, was only the fifth Spanish-language album to debut in the top 10 of the all-genre chart.

Como Ama una Mujer was co-produced by Anthony, who now comes in as an executive producer on Lopez’s new album via an alliance with his entertainment company, Magnus Media, and Sony Music Latin, which will release the effort.

Magnus also will provide consulting services to Lopez for the Hispanic market in marketing, content development and touring.

“I am so excited and really looking forward to this new musical journey and to celebrate my Latin roots with Marc Anthony and the Sony/Magnus family,” Lopez said Thursday in a statement.

Lopez hasn’t really stopped celebrating her Latin roots. In the past few years, she’s had several high-profile collaborations with Latin acts, including Pitbull (“On the Floor”), Wisin y Yandel (“Follow the Leader”), Wisin and Ricky Martin (“Adrenalina”), Prince Royce and Pitbull (“Back It Up”) and, of course, Anthony.

Most recently, Lopez recorded “Love Make the World Go Round” with Lin-Manuel Miranda.

“[Jennifer] has had enormous accomplishments in her career and has been representing our culture all over the world from day one,” Anthony said in a statement. “Her artistry, professionalism and passion for music are just some of the many attributes that have earned her a unique place in the entertainment world that very few people have been able to obtain. I am looking forward to our creative collaboration and to be part of continuing her musical legacy.”

Expectations are high surrounding Lopez’s new Spanish set. At the time of its release in 2007, Como Ama una Mujer set the record for the largest sales week for an act’s debut Spanish-language album. That mark would later be topped by Romeo Santos, but Lopez still maintains the record among female artists.

“Jennifer is one of the most iconic Latina superstars of all time and a longtime member of the Sony family,” added Afo Verde, chairman and CEO, Latin America, Spain and Portugal, Sony Music Entertainment. “We’re very excited to partner with her and Marc on a project that is all about spotlighting her spirit and soul.”

Aside from her recording career, Lopez is currently working on season 2 of her hit NBC series Shades of Blue. In December she will complete the first year of her All I Have residency in Las Vegas at the AXIS Theater in Planet Hollywood Resort & Casino.

Lopez to Bring a Taste of the Bronx to Her Las Vegas Residency

Jennifer Lopez isn’t forgetting her roots…

The 46-year-old Puerto Rican singer/actress and American Idol judge plans to bring a taste of the Bronx to Las Vegas for her residency next year.

Jennifer Lopez

La Lopez, who covers the November issue of Ocean Drive, reveals in the interview with the magazine how she plans to pay homage to her New York roots during her upcoming shows at Planet Hollywood.

“I want it to be a high-energy, Bronx kind of block party,” Lopez tells the publication. “The most exciting shows make you dance, and scream, and jump up and down. I want people to really let loose…. I’m just looking to do the best Jennifer Lopez show anyone has ever seen.”

J.Lo goes on sharing what else fans can expect from her residency, saying that she’ll cover different songs by fellow female singers at each concert in addition to performing her own tracks. “I want the show to be always changing, so it’s a unique experience every time – one night a Selena song, and another maybe something by Diana Ross.”

J.Lo’s residency, titled “All I Have“, is scheduled to start on January 20.

Lopez to Serve as Host & Performer at the American Music Awards

Jennifer Lopez is ready to multi-task…

The 46-year-old Puerto Rican singer, actress and American Idol judge is set to host and perform at this year’s American Music Awards, taking place on November 22.

Jennifer Lopez

The double-duty gig comes in advance of her recently announced Las Vegas residency, “All I Have,” which premieres in January at the AXIS at Planet Hollywood Resort & Casino.

No word on what song la Lopez will perform. She most recently appeared on Prince Royce’s song “Back It Up,” alongside her longtime collaborator Pitbull.

Meanwhile, Joe Jonas and Charlie Puth will appear on Good Morning America next Tuesday to announce nominees in six categories for the AMAs, with five additional categories to be announced immediately following via Snapchat.

The AMAs will be broadcast live from the Microsoft Theater in Los Angeles on November 22 at 8:00 pm on ABC.