Carmelo Anthony Launches Content Company ‘Creative7’

Carmelo Anthony is getting creative

The 36-year-old half-Puerto Rican professional baseball player, a 10-time NBA All-Star, and his longtime business partner Asani Swann have launched Creative7, a multi-platform content company that will develop and produce original, premium content spanning documentaries, scripted television, feature film, animation, podcasts, and more.Carmelo AnthonyAnthony and Swann’s goal? To champion the narratives and voices of the underserved and they are partnering with Will Packer, Plan B Entertainment on a limited narrative series, Hock Films, Shaun Redick and Yvette Yates on Jersey 4, based on a racial profiling case, and more.

The company has quietly produced and is currently producing a number of previously-announced projects as well, including Blood Brothers, a limited series in partnership with A+E Studios, Executive Producer Charles Murray, and Narrative Film Group that examines the friendship between two of the most dynamic and iconic figures in history: Muhammad Ali and Malcolm X; “Un Sueño Real”, a recently launched docuseries with HBO España, Exile Content Studio, and Newtral that gives an inside look at the women’s Real Madrid soccer team; and Universe, an IDA Award-winning documentary about Miles Davis’ protégé, Wallace Roney, who recently passed but lives on through his inspiring journey to uphold his mentor’s legacy and record The Universe Compositions.

“In addition to collaborating with legendary filmmakers and paramount creative minds in the industry, we are excited to also be working with and championing emerging talent who are positioned to be the next great generation of filmmakers,” said Swann. “At the core, our goal is to amplify unheard voices and groundbreaking stories that push the envelope and will leave a profound impact. As a Black woman, I am proud to co-found a company like Creative 7 that celebrates diversity and inclusion and will strive to push representation in this industry forward.”

Carmelo Anthony Executive-Producing “Blood Brothers” Limited Series About Muhammad Ali & Malcom X’s Friendship

Carmelo Anthony continues to expand his empire beyond basketball…

A+E Studios has put in development Blood Brothers (working title), an eight-episode limited series based on the 2016 non-fiction book Blood Brothers: The Fatal Friendship Between Muhammad Ali and Malcolm X by historians Johnny Smith and Randy Roberts.

Carmelo Anthony in Stay Melo

The project hails from the 36-year-old Puerto Rican NBA star, writer-producer Charles Murray and Narrative Film Group.

Written by Murray, Blood Brothers is described as a unique examination of the friendship between two of our generation’s most prominent Black figures: Muhammad Ali, the future heavyweight champion of the world, and Malcolm X, the controversial public voice of the Nation of Islam. Beginning with Ali’s (then known as Cassius Clay) initial meeting and eventual bond with Malcolm X, the series will explore their personal lives and instantaneous friendship, as well as the relationship’s eventual demise due to America’s socio-political tensions and divisiveness within the Nation of Islam.

“A+E Studios is honored to tell this provocative, untold story of the bond between Muhammad Ali and Malcolm X,” said Barry Jossen, President and Head of A+E Studios, and Tana Jamieson, EVP, Creative Affairs, A+E Studios in a joint statement. “Under the thoughtful guidance of our dear friend Charles Murray and an extraordinary group of executive producers, the series will add to the legacies of these two icons who left an indelible imprint on America.”

Blood Brothers is an A+E Studios production. Murray serves as executive producer and showrunner through Raising Kane Films, along with Anthony and Asani Swann’s Creative 7.

“At Creative 7, we are passionate about sharing stories of remarkable individuals whose resilience and determination changed the course of history,” said Anthony and Swann, co-founders of Creative 7. “It’s an honor to be working with A+E Studios to tell the story of the complex bond between Muhammad Ali and Malcolm X, two civil rights leaders who had a lasting impact both in and beyond Black America. We believe this story has the power to resonate with audiences on a global scale and are excited to bring this unique and inspiring tale to life.”