Amazon Music Launches Amazon Music LAT!N Hub, Featuring Exclusive Music, Videos & More From Artists Like Natanael Cano

Natanael Cano has found a new connection

Amazon Music is putting a big focus on Latin music with the launch of “Amazon Music LAT!N,” featuring the 19-year-old Mexican singer in a new editorial video series, Género101,

Natanael Cano

The Latin music brand features a broad umbrella that includes over 100 new and revamped playlists, an emerging artist program, merchandise, video and multiple catalog programs among many other initiatives.

Using the tagline “La Musica que nos conecta” — a reference to the fact that Latinos come from many countries and cultures but are connected by music and language — the LAT!N hub, which includes music in Spanish and Portuguese, will live within Amazon at amazon.com/latinmusic.

It seeks to establish Amazon as a major player in Latin music streaming and content, as well as retail.

“The big differentiator [with other streaming services] is the ability to work cross functionally with the other Amazon verticals and services like Twitch and Prime Video,” explains Rocío Guerrero, who assumed the newly created position of global head of Latin music at Amazon in January.

“We can do things 360. It’s unparalleled and it will live within the Amazon.com ecosystem.”

Prior to Guerrero’s arrival, Amazon Music had been relatively perfunctory with its approach to Latin music, offering playlists and a big catalog but little else. Latin content was hardly ever marketed  The launch of LAT!N marks a major investment and commitment to the music.

“What they want is to expand with even more audiences and fans and engage them with Latin music,” Guerrero says. A major thrust is positioning Amazon as a destination that focuses not only on reggaetón and urban music, which dominate the major Latin playlists around the world, but on all genres of Latin music, aiming for Amazon’s “broader” — as Guerrero calls it — audience, including older listeners.

“For instance, genres like bachata, salsa and Regional Mexican are big in Amazon Music,” she says. “We have a spotlight now. And we can shine a light on all the genres of Latin music.”

Guerrero came to Amazon from Warner Music Latin, but previously spent years overseeing U.S. Latin content in Spotify. Since joining Amazon in late 2019 she has expanded the Latin music global team, hiring Ana Martinez as label relations and Cristina Martin to head marketing for Latin music global and retaining Amaya Mendizabal as senior music curator.

After planning for the first half of the year, the official LAT!N kickoff features an original, acoustic version of Maluma’s global hit “Hawái.” It will be followed by exclusive weekly releases of new renditions by Karol G, Christian Nodal and Romeo Santos during Hispanic Heritage Month, with more planned moving forward.

At the same time, a catalog program called “Raices” will kick off with a spotlight on Marc Anthony that includes a mini documentary shot in his home, and will highlight Latin catalog content on a monthly basis. Likewise, an emerging artist program, “Rompe,” which is similar to Amazon’s “Breakthrough” program in the U.K., will highlight a local emerging artist every month, beginning with Colombia’s Las Villa and Interscope artist Nobeat.

New content will go beyond music to include five new editorial video series, available in English and Spanish. The first, Género101, will highlight different sub-genres of Latin music, beginning with an episode on corridos tumbaos explained by Natanael Cano. An Alexa component is also in development that will allow listeners to ask their virtual assistant questions and get replies in different artists’ voices.

The core of LAT!N, of course, will continue to be playlists — now expanded to 100 — including Latin global hits playlist Platino (formerly titled Fuego Latino), new music playlist Hoy, and a Clásicos playlist that features classics for each genre. Says Guerrero: “We cannot commit to just one audience only.”

Prince Royce Joins Global Citizen & HeadCount’s ‘Just Vote’ Campaign

Prince Royce is getting out the vote…

The 31-year-old Dominican American bachata singer, who performed as part of this year’s Democratic National Convention, has joined Global Citizen and voter registration organization HeadCount’s Just Vote campaign.

Prince Royce

Prince Royce joins a roster of new additions that includes Bob Weir, Dave Matthews, Donna Karan, Dove Cameron, Gavin Rossdale, Kaia Gerber, Andrew “King Bach” Bachelor, Lenny Kravitz, Madison Beer, Meghan Trainor and Shawn Mendes.

The Just Vote campaign aims to engage young Americans to check their status, register and vote in the November 2020 general elections and beyond. The non-partisan campaign has the goal of engaging one million young voters and get 50,000 young people registered ahead of the 2020 elections.

The group joins previously announced participants Billie Eilish, Billy Porter, DJ Khaled, FINNEAS, Julianne Hough, Loren Gray, Nicky Jam, Quavo, Taylor Swift and Usher.

“We are at a pivotal moment in the campaign as we head towards the final stretch of voter registration,” said Hugh Evans, co-founder and CEO of Global Citizen. “Through this campaign, tens of thousands of young people have already checked their voter registration status, but we have to keep up the momentum. It’s more important than ever to engage young people in the political process, and with the support of these great artists, even more young people will get registered to vote.”

By checking their voter registration status, young people can unlock exclusive experiences, performances and memorabilia donated by artists and entertainers. Once they check their voting registration status, participants will have the opportunity to receive access to opportunities like a one-on-one video chat with Kravitz, an acoustic performance by Matthews, a virtual hangout with Trainor and more.

Prince Royce Performs Spanglish-Version of “Stand By Me” at the Democratic National Convention

Prince Royce is taking a stand

The 31-year-old Dominican American singer shared a message of unity while performing his bachata anthem “Stand By Me” during the third night of the Democratic National Convention on Wednesday, August 19.

Prince Royce

“We felt that ‘Stand By Me’ would go perfectly with the convention’s message of unity and singing in both Spanish and English was important,” said Prince Royce.

Prince Royce sang his 2010 bilingual hit from Miami, near the colorful Tito Puente St. filled with picturesque murals.

Mi gente, let’s stand by each other and don’t forget to vote this November,” he said at the end of his performance. “Together we can make a change.”

As the only Latin artist to perform during the four-day virtual event where Joe Biden was officially nominated as the Democratic candidate for the upcoming 2020 presidential election, Prince Royce says he was motivated to be part of convention and represent Latinos.

“All eyes are on the convention which for the first time is virtual and I was happy to be a part of it and represent the Latino community,” said Prince Royce.

At the end of his performance, Royce sent out a message of unity and issued a call to action. “Mi gente, let’s stand by each other and don’t forget to vote this November,” he said. “Together we can make a change.”

A record 32 million Latinos are projected to be eligible to vote in the 2020 presidential elections, according to the Pew Research Center, making Latinos now the largest minority group in the electorate.

“There is no excuse for not voting,” Royce says. “The future is in our hands.”

Prince Royce Appears in Major League Soccer’s New “Our Soccer” Campaign

Prince Royce is ready for some futbol…

Major League Soccer has revealed its newest campaign titled Our Soccer, featuring the 29-year-old Dominican American bachat asinger.

Prince Royce MLS Campaign

The campaign — produced by The FADER and Cornerstone, MLS’ creative agency of record, and directed by Clayton Vomero— expresses the unique experience of being an MLS fan and the growth of the soccer movement in North America.

“The ‘Our Soccer’ campaign captures the unique spirit, confident attitude and diverse environment that embodies MLS,” said David Bruce, MLS vp/brand and integrated marketing in a statement.

The spot, voiced by Prince Royce in Spanish and English, features him wearing Inter Miami CF gear, the MLS expansion club co-owned by cultural icon David Beckham, while at a party watching a soccer game alongside producer and DJ TOKiMONSTA, who wears a Los Angeles Football Clubjersey.

Prince Royce said, “I think it’s one of the sports that has the most passion. You see so many cultures, languages — that’s the great thing about music and the great thing about soccer.”

“MLS truly marries culture and sport and unites players and people from diverse backgrounds like no other sport in North America,” added Jon Cohen, co-ceo of Cornerstone and co-founder and co-ceo of The FADER.

Prince Royce Recording Bachata Track with Marc Anthony

Prince Royce is going back to his roots…

The 29-year-old Dominican American singer has decided to go back to his bachataroots after expanding his music to other styles, and he’s invited legendary salsero Marc Anthony to record their first song together.

Prince Royce

The track they’re working on is called “Adicto,” according to Billboard.

Prince Royce shared the news with Billboard during an interview in Los Angeles and revealed details about the collaboration.

“We were hanging out at Marc’s boat. A lot of friends come over, songwriters, and I played the song on his boat and originally, I had him in mind,” Royce said.

About the song, he added: “It’s a different type of record in general. It has a story, it has a lot of interaction between Marc and I, and it’s almost like a dialogue.”

No release date has been announced yet for Prince Royce and Marc Anthony’s song.

It’s Anthony’s first foray into bachata.

Prince Royce to Run in This Year’s Miami Marathon

Prince Royce is ready to run…

The 28-year-old Dominican American bachata singer will be joining the Fitbit Marathon and Half Marathon in Miami on January 28, where he’ll compete with 25,000 other runners.

Prince Royce

He’ll be running both the Tropical 5k, which takes place Saturday, and Sunday’s Miami Marathon.

Additionally, Prince Royce will be honored with the title of Grand Marshal of the race.

But this isn’t Royce’s first major race.

He ran the New York City Marathon in November. The Bronx native picked up running in 2017 after a cousin challenged him to get in more cardio. Six months later, he did his first marathon.

“My experience last year with the New York Marathon impressed and inspired me to participate once again in these types of challenges,” Royce said in a statement.

Santos Breaks His Own Record on Billboard’s Hot Latin Songs Chart

Romeo Santos is breaking his own records…

The 33-year-old Puerto Rican and Dominican American singer, Bachata’s reigning star, debuts two Formula, Vol. 2 album cuts on Billboard’s Hot Latin Songs chart, growing his number of simultaneous tracks on the list to eight — breaking his own record.

Romeo Santos

No other act has earned more than five concurrent songs on the list. It’s a four-way tie for those who have: Jenni Rivera, Pitbull, Wisin & Yandel and Daddy Yankee all claimed that feat. Santos’ “Amigo” and “Inocente” debut (at No. 49 and 48, respectively), while “7 Dias” re-enters at No. 42.

Meanwhile “Hilito” leaps 49-37 in its fifth week, and recently announced single “Yo Tambien,” featuring Marc Anthony, comes back at No. 11.

The remaining three tracks continue their runs in the top 10: “Propuesta Indecente” (No. 3), “Eres Mia” (No. 4), and “Odio” featuring Drake (No. 7) have all remained in the top 10 together since June 2014.

All eight tracks saw gains, mostly with streaming, specifically on Spotify and YouTube. The largest streaming increase goes to “Inocente,” which rises 77 percent to 295,000 weekly U.S. streams. “Propuesta Indecente” logs the most clicks, rising four percent to 1.5 million.

Santos’ First Solo Album Records Strong Sales Numbers…

It seems Romeo Santos has found the formula for success in his new aventura as a solo artist…

The former Aventura frontman’s debut album has posted the biggest first sales week of any Latin album in four years.

Romeo Santos

The 30-year-old Dominican-American singer’s “Formula, Vol. 1” bowed at No. 9 on the Billboard 200 chart, with Nielsen SoundScan reporting the album sold 62,000 copies.

It’s the largest first-week sales posting for a Latin album since June 23, 2007, when Daddy Yankee’s “El Cartel: the Big Boss” sold 82,000.

In addition to a landing in the Top 10 on the Billboard 200, “Formula” is the new No. 1 on Billboard’s Latin Albums chart.

“Formula Vol. 1” features 15 songs in English and Spanish, including the hit “Promise,” Santos’ bilingual duet with Usher that reached No. 1 on the Latin Songs chart well before before they performed the song at last week’s Latin Grammys.

It seems Santos—who recently signed on to star in an ABC sitcom—is successfully transitioning to a solo career after a decade with his multiplatinum-selling bachata group.

“In a lot of ways, it’s a continuation of what I was doing in the group, where I was spending 20 hours in the studio on a song,” Santos told the New York Daily News. “I am still making the same decisions, but I get very nostalgic when I’m on stage without them, and I have to remind myself, okay, it’s Romeo, not Aventura.”

Santos is currently on the road promoting the album throughout the country.