The Kid Mero is ready to share some life lessons virtually…
The 27-year-old Dominican American television personality, writer and comedian, whose real name is Joel Martinez, and Desus Nice will be heading out on a book tour.
Due to the ongoing coronavirus pandemic,Desus & Mero, as they’re known on their Showtime late-night talk show of the same name, set up the virtual tour to promote God-Level Knowledge Darts: Life Lessons from the Bronx.
The book, published by Penguin Random House, will be released on September 22.
Tickets to the experience will include the virtual live show and a pre-order copy of the life advice book. Some tickets will be available for a virtual meet-and-greet.
The ‘tour’ kicks off on August 14 in the mid-Atlantic, before wrapping up in the south on September 20.
“We want to share all we’ve learned, after years in the Bronx streets, with you: the people. So with a lifetime spent building up a plethora of information from trials and tribulations and a handful of misdemeanors, we decided to write this book—a sequel to the Bible, or maybe to The Hitchhiker’s Guide to the Galaxy, depending on how big a nerd you are. Let this book be your North Star,” the pair said.
This comes as Showtime moved their show from its previous Monday night slot to Sunday evenings. It also airs on Thursday nights.
“The network believes in us, and Sunday night, you know, that’s the night for the big shows,” Desus, otherwise known as Daniel Baker, told Deadline. “Imagine it like a baseball lineup. You just want to have your best hitters right after each other, boom, boom, boom. You’ve got all the crème de la crème shows in one package on Sunday night, and it gives our show a chance to be in front of more eyes so more people could see it.”
Mero added, “The lead-in to your show is super important. If you have American Ninja Part 3 playing before your show, you’re not going to get a lot of [viewers]. But if you have The Chi or Billions, you get more eyeballs.”