Eva Longoria Launches New Luxury Sipping Tequila Line, Casa Del Sol

Eva Longoria is expanding her empire…

The 46-year-old Mexican American actress, director, producer and activist is launching her new luxury sipping tequila, Casa Del Sol.

Eva Longoria

Longoria’s Casa Del Sol continues and celebrates tequila’s Mexican roots in its brand and its cultivation. Tequila, a distilled liquor rich in its flavor and its Mexican heritage, is made from the fermented sap of the Mexican maguey or agave plant. It’s named after Tequila, a small town in Jalisco, Mexico.

Casa Del Sol is inspired by the magic of the golden hour and Mayahuel, the Aztec goddess of agave. The ultra-premium spirits brand is made from 100 percent Blue Weber, offering three types of tequilas: Blanco, Reposado and Añejo.

“When this brand came to my attention, it was really the first time that a tequila came at me with an authentic connection,” Longoria says of Casa Del Sol in an interview with For(bes) the Culture. “They were all about authentic Mexican roots; they were all about talent. Talent behind the actual liquid – the actual juice. I loved the idea that you could bring casual drinkers and  enthusiasts together to enjoy a product that was founded with authentic Mexican roots with strong female influence.”

Casa Del Sol’s strong female influence comes from the collaboration between Longoria and her team, Alejandra Pelayo, Casa Del Sol’s head of production; and Marina Padilla, Casa Del Sol’s Artesana Tequilera. Pelayo and Padilla are the minds behind Casa Del Sol’s honest Mexican history and image. Pelayo is the goddaughter of the late Francisco Alcaraz, who created one the most successful tequila brands in the world, while Padilla is a Mexican artisan and daughter of Paco Padilla, cultural ambassador of Jalisco. In an industry as male-dominated as tequila, their leadership is significant.

According to an estimate from Mexico’s Tequila Council, in 1999, only 12 of the nation’s 152 producers are women. Though an increase from the eight in operation in 1999, because Mexico had only 79 producers at the time, the share of women-run brands has decreased. While women aren’t the sole producers of Casa Del Sol, Longoria says she loves lifting up and highlighting the women who play a “pivotal” role on its team.

“Legacy and authenticity are huge components of Casa Del Sol, and it was important for us to pay homage to the past through every facet of the brand, including our logo, which is visibly inspired by Mayahuel, ‘The Goddess of Tequila,” says Padilla in a press release sent to For(bes) the Culture. “Our long-standing Mexican roots, rich heritage, and distinct aging process have paved a way for the future, helping to create a brand unlike others in the space,” says Pelayo.

On top of there being a shortage of women who produce and own tequila companies, more and more tequila brands are being created and led by people outside of the Mexican community. Longoria says Casa Del Sol having a genuine Mexican background was vital.

“I think it’s important. When you think about champagne, I would like to be in good hands with some French people making that,” says Longoria. “For us, it was really important that, first and foremost: the way it’s made. The craftsmanship in which tequila is made is preserved. It is a thousands of years old process.”

“We partnered with this third-generation distillery— with a female CEO, by the way— who really took extreme care about keeping the craftsmanship of what it is to make tequila instead of exploiting it, honoring it,” she adds.

Hispanic Heritage Month kicked off on September 15 and runs through October 15. For Longoria, loving and honoring her Hispanic heritage is an everyday passion.

“I celebrate being Hispanic every day of my life. I don’t need a month, or week, or a day to remind me of how beautiful our culture is, and how creative and talented and innovative our culture is. Whether it’s in television or film or music or business, we are the fastest-growing demographic in the United States. We’re probably the largest community that has the most historic roots in the United States. I’m a ninth-generation American. I never crossed a border. The border crossed us. So, we are woven into the fabric of what this country is—deeply woven into that fabric. American history is our history. Our history is American history. I pretty much celebrate it all the time. Every corner, there’s me. Waving the la Bandera. Waving the flag.”

Casa Del Sol is available in select retailers and restaurants throughout California, Colorado, and Florida. It will be available for purchase nationally by early 2022.

J Balvin Releases New Single “Rojo” & Heart-wrenching Music Video

J Balvinis seeing red

The 34-year-old Colombian urban singer has released his latest single “Rojo.”

J Balvin

J Balvin also released the emotional and heart-wrenching music video for the softer reggaetón song.

The music video was filmed by Colin Tilley, who directed the music videos for J Balvin’s other tracks “Blanco” and “Morado.”

In the clip, J Balvin, who is on the phone while driving, gets into a fatal car accident while on his way to the hospital to see his newborn. He never gets to see his wife again or meet his daughter, but he’s with them in spirit at all times — even on his widow’s dates with other men.

“I’m helping my wife find the right guy,” J Balvin said about the video in a previous Instagrampost. “It’s about being open and not selfish.”

“Rojo,” “Blanco” and “Morado ” will all be part of J Balvin’s forthcoming studio album titled Colores, which will be released in late March.

J Balvin Releases Colorful New Single “Morado”

J Balvin is seeing purple…

The 34-year-old Colombian reggaeton singer has released his latest single “Morado.” 

J Balvin

The midtempo track, produced by Sky, describes a person who is powerful or likes to be on top of any situation. 

J Balvin announced the single early this week after posting a short clip with an instrumental reggaeton track as background and ending with the phrase “yo pedi un trago y ella la botella.”

So why did J Balvin us a color as a song title? According to a previous press statement about the collaboration between Dolby Atmosand J Balvin, it says that he “sees music as colors. With this new album that we’re making, we really want people to feel the colors.” “Morado” follows his previous song “Blanco,” released in November.

The video, directed by Collin Tilley, shows J Balvin as a king of an old kingdom \ and throwing purple paint at a wall, among other scenes. 

J Balvin Releases Trippy Music Video for “Blanco”

J Balvin is whiteon time with a new video…

The 34-year-old Colombian reggaeton singer has released the official music video for his latest single, “Blanco,” which features head-spinning beats, a lot of white, and flying cats.

J Balvin Blanco

J Blavin had previously teased the video release to his fans with a 15-second clip two days before, using a happy face and world emoji and tagging producer Sky Rompiendo, director Colin Tilleyand Boy in the Castle Productions

The music video for“ Blanco” begins with a rainbow booklet called “Colors of J Balvin” being flipped before it stops on a white page. 

“I’ll eat you without a beat, a capella, slowly because the night awaits,” he sings in the opening verse. “Here’s your Medellin boy,” J Balvin also says in Spanish as a dance-infused urban melody with deep percussions plays in the background.

Scenes of the video, filmed by Tilley, feature an all-white scenery including trippy dancers, J Balvin rocking a white hairdo and outfit, and a white flying cat, paying homage to the song’s title.

This isn’t the first time J Balvin has teamed up with the California-based director. 

Tilley also directed J Balvin and Bad Bunny’s videos for “Que Pretendes,” “Yo Le Llego,” “Cuidao’ Por Ahi” and “La Canción.”

Rodriguez Cast in Cinemax‘s Drama Pilot “Blanco,” Starring Shiloh Fernandez

Everything’s comin’ up Blanco-hot for Elizabeth Rodriguez…

The Latina actress, best known for her role as Carmen Morales on All My Children, has joined the cast of Cinemax‘s drama pilot Blanco, starring Shiloh Fernandez.

Elizabeth Rodriguez

Directed by Juan Carlos Fresnadillo from a script by Mark Rosner, the pilot from Fox Television Studios and Lakeshore Entertainment centers on Ruben (Fernandez), an uptown gangster — nicknamed Blanco for being a light-skinned Dominican — who uses his status as a confidential informant to turn the tables on law enforcement and build his criminal empire.

Rodriguez, currently appearing on the Netflix Original Series Orange Is The New Black, will play New York Police Department detective Stephanie Gomez.

Along with Rodriguez and Fernandez, the cast includes Amaury Nolasco, Franka Potente, Sebastian Arcelus, Audrey Esparza, Erik LaRay Harvey, and Alex Hernandez.

Fresnadillo to Direct Cinemax’s Drama Pilot “Blanco”

It’s an extra special Blanco Christmas for Juan Carlos Fresnadillo

Cinemax has given a pilot greenlight to Blanco, a drama pilot project to be directed by the 45-year-old Spanish filmmaker.

Juan Carlos Fresnadillo

The project, which stars Shiloh Fernandez centers on Ruben (portrayed by Fernandez), an uptown gangster — nicknamed Blanco for being a light-skinned Dominican — who uses his status as a confidential informant to turn the tables on law enforcement and build his criminal empire.

Written by Mark Rosner, Blanco hails from 20th Century Fox Television Studios and Lakeshore Entertainment.

Fresnadillo’s credits include directing 28 Weeks Later and Intacto, which earned him a Goya Award for Best New Director in 2002.