Bad Bunny is ready to take Latin America by storm…
The 23-year-old Puerto Rican reggaeton, a rising Trap star, has signed an exclusive booking deal with Cardenas Marketing Network (CMN) for select Latin American territories.
CMN, which also books Marc Anthony, Gente de Zona and Nicky Jam among other artists, will have exclusive booking rights for Bad Bunny in Bolivia, Brazil, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Uruguay and Venezuela.
The deal underscores the growing impact of Latin trap, which only a year ago, was the stuff of local clubs. Now, a roster of acts that includes Ozuna, Bryant Myers and Farruko is delivering the music to a much broader audience, and last April, the Billboard Latin Music Conference hosted its first-ever Latin trap panel.
“We are proud to add Bad Bunny to our booking roster, as he is continuing an upward trend playing in new venues, countries and continents,” said Henry Cardenas, CEO of Cardenas Marketing Network in a statement.
Bad Bunny is signed to indie Hear This Music. His current single, “Soy Peor,” is at No. 22 on Billboard’s Hot Latin Songs chart.
The song — a powerful get-even rant (“If I used to be an SOB now I’m worst, because of you,” says the chorus) — has generated dozens of “response” videos online from women who’ve created their own lyrics. In doing so, it underscores Bad Bunny’s growing popularity.
“This is a step in the right direction and I know it will help my career continue to grow exponentially,” said Bad Bunny in a statement.