Bad Bunny Signs Exclusive Booking Deal with Cardenas Marketing Network

Bad Bunny is ready to take Latin America by storm… 

The 23-year-old Puerto Rican reggaeton, a rising Trap star, has signed an exclusive booking deal with Cardenas Marketing Network (CMN) for select Latin American territories.

Bad Bunny

CMN, which also books Marc Anthony, Gente de Zona and Nicky Jam among other artists, will have exclusive booking rights for Bad Bunny in Bolivia, Brazil, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Uruguay and Venezuela.

The deal underscores the growing impact of Latin trap, which only a year ago, was the stuff of local clubs. Now, a roster of acts that includes Ozuna, Bryant Myers and Farruko is delivering the music to a much broader audience, and last April, the Billboard Latin Music Conference hosted its first-ever Latin trap panel.

“We are proud to add Bad Bunny to our booking roster, as he is continuing an upward trend playing in new venues, countries and continents,” said Henry Cardenas, CEO of Cardenas Marketing Network in a statement.

Bad Bunny is signed to indie Hear This Music. His current single, “Soy Peor,” is at No. 22 on Billboard’s Hot Latin Songs chart.

The song — a powerful get-even rant (“If I used to be an SOB now I’m worst, because of you,” says the chorus) — has generated dozens of “response” videos online from women who’ve created their own lyrics. In doing so, it underscores Bad Bunny’s growing popularity.

“This is a step in the right direction and I know it will help my career continue to grow exponentially,” said Bad Bunny in a statement.

J Balvin Releases Music Video for New Single “Si tu novio te deja sola”

J Balvin is sending out a warning to careless boyfriends…

The 31-year-old Colombian singer has released his latest single, “Si tu novio te deja sola,” along with its corresponding music video.

J Balvin

A tropical, groovy beat starts off the trap tune, featuring rising star Bad Bunny.

The cheeky song is Balvin’s first single since he released his latest Latin Grammy-winning album Energía last summer.

“Si tu novio te deja sola” is the first collaboration between the Colombian superstar and Bad Bunny, who has previously teamed up with other reggaetoneros, including Farruko and Arcángel.

Bad Bunny will be part of the “Latin Trap Panel” at this year’s Billboard Latin Music Conference along with Farruko, Ozuna, Noriel, Bryant Myers and Messiah.

Farruko to Take Part in This Year’s Billboard Latin Music Conference

Farruko has been caught in a Trap

The 25-year-old Puerto Rican singer and songwriter and urban superstar will take part in Billboard’s “The Latin Trap Panel,” which will take place at the annual Billboard Latin Music Conference in Miami.


Other speakers include up-and-coming reggaetón/trap artists like Ozuna and Noriel, Bryant Myers, Bad Bunny, Messiah, producer Santana and Jonathan Gandarilla, president of Ganda Entertainment.

The Billboard Latin Music Conference will kick off April 24 in Miami with other panels like “Superstar Q&A,” and marquee sessions including the “Divas Panel” and “How I Wrote that Song, the New Generation.”

Other confirmed panels include “Socializing Maluma,” featuring the Colombian superstar himself in a Q&A about social media, and Ednita Nazario, who will be joined by top agents in the panel “Me, Me, Me” — a discussion on why Latin stars are now a “hot commodity for memoirs and biopics.”

The Billboard Latin Music Awards are the culmination of the Billboard Latin Music Conference, taking place April 24-27 at the Ritz Carlton Miami Beach.

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