Interscope Records Signs Kevvo

Kevvo’s on his way to makin’ a bigger musical bang…

Interscope Records, in partnership with Una Vision Quintana, Inc., has signed the 22-year-old emerging Puerto Rican singer and rapper, whose full name is Kevin Manuel Rivera Allende, according to Billboard.

Kevvo

“Today, an artist’s unique and authentic identity is the ticket to becoming a staple in the culture,” Nir Seroussi, Interscope Records evp, said in a statement. “In that respect, Kevvo checks all of the boxes of a star-in-the-making. We’re very impressed with everything that he and Pepe Quintanahave accomplished in only one year, and we couldn’t be more thrilled to be their partner for what’s to come.”

“Hooking up with Interscope is a dream come true,” adds Kevvo. “They completely understand and support our vision. They’ve also given me the freedom to do what I want, and I can’t wait for everybody to hear what we’ve got coming.”

Hailing from Toa Baja, Puerto Rico, Kevvo has been marking his territory in the Latin urban scene.

Most notably, Kevvo is known for his monster 2019 single “105F RMX,” in collaboration with ArcangelBrytiagoChenchoCorleone,DarellFarrukoMyke Towersand Nengo Flow. In less than a year, the music video has racked up over 212 million views at the time of publishing. 

Last year, Kevvo nabbed the award for top urbano Puerto Rico at Premios Tu Música Urbano.

Pepe Quintana, industry leader and CEO of Una Vision Quintana, signed Kevvo in 2019 and developed him under-the-radar. “Nir, Jorge [Fonseca, svp of A&R] and the Interscope team got it right away,” he said of the partnership with Interscope Records. “They recognized Kevvo’s talent, attitude, and energy and will be the perfect partner to elevate him to the next level. It’s exciting to kick off this alliance.”

In the middle of the coronavirus quarantine, Kevvo gained an entirely new following on social media with his nightly live party shows on Instagram dubbed “CuarentenaTV.” Kevvo prepares to bring new music and projects in 2020 under his new deal with Interscope Records.

Omy de Oro Signs Distribution Deal with Caroline

Omy de Oro has landed new representation…

Caroline has added the 25-year-old up-and-coming Puerto Rican trap and reggaetón artist, whose real name is Denis Omar Aponte, to its roster after signing a distribution deal with him.

Omy-De-Oro

Caroline, which is the independent distribution and label services arm of Capitol Music Group, will help develop the singer, who recently collaborated with global superstar Bad Bunny on the track “Subimos de Rango.”

Omy de Oro joins other Caroline signees including urbano artist Brytiago, rapper Lil BabyK-pop boy band NCT 127 and hip-hop artist Trippie Redd.

Omy de Oro launched his music career on the Freestyle Mania platform, where he uploaded freestyle videos to showcase his talent.

It wasn’t until 2019 that he got his big break, collaborating with reggaetonero Alex Rose on “No Te Asustes.” In 2020, he performed “Subimos de Rango” alongside Bad Bunny and Shootter Ledo at Calibash in Los Angeles.

Justin Quiles Added to Deezer NEXT 2018 Roster

Justin Quiles has NEXT

The 28-year-old Puerto Rican reggaeton singer has been added to Deezer NEXT 2018, which focus on new emerging talent with a special emphasis on Latin artists.

Justin Quiles

The Deezer NEXT program includes 12 months of profile development, playlisting and taking part in creative artist marketing campaigns.

Quiles, who has written for artists like Daddy Yankee, Lil Jon and Maluma, joins a new roster that includes Brytiago, Greeicy and Javiera Mena.

Quiles has been signed to record label Rich Music. And in February 2017, the label and Quiles signed a distribution deal with Warner Music‘s Latin division.

Brytiago is signed to Daddy Yankee’s El Cartel Records and is the first Latin artist to be named a local Deezer NEXT act in both the US and in Latin America. The Puerto Rican singer was endorsed by the “big boss.”

“I am always looking for artists with longevity over an ‘in the moment’ artist without lasting power,” said Yankee.

Mena is a Latin Grammy nominee and Chilean Indie electro-pop musician; and Greeicy is a Colombian actress, singer-songwriter.

“I am excited for the journey with Deezer NEXT and look forward to being able to bring my songs to more people than ever before,” said Brytiago.

Deezer Next 2018 Latin class also includes Irie Kingz, a Colombian duo comprised of Oliva and Yeyo mixing Spanish and English known for “Me Want Party” and Mike Bahía, a Colombian popstar. Both acts were announced earlier this year.