Marc Anthony has a new unBELIVable deal…
The 51-year-old salsa singer’s Magnus Media has signed a new venture with BELIV.
BELIV, a leader in the beverage business, has a portfolio of more than 28 brands with a presence in over 24 countries worldwide.
The endeavor brings together Beliv’s innovative approach to beverages with their respect for Latin America and Magnus´s world-class, passionate, talent and athletes, who embrace their Latin culture to connect fans across the globe.
The companies proudly join forces to create unique beverage propositions based on the richness of Latin America and the passion of Latin people.
Catherine Shanahan, internationally recognized leader in sustainable eating and nutrition, who oversees nutritional aspects of the developed beverages, is the expert advisory of this new company.
The first two brands co-developed by the endeavor include two clean energy beverages: OCA, a plant based energy drink powered by tapioca, an extract of the cassava root, that gives you a long-lasting boost without the crash and burn.
The cassava root, is a powerful and natural source of energy originally from the Amazonian rainforest. OCA it’s organic, vegan, gluten free, low in sugar and natural caffeinated ideal to provide the energy boost the way nature intended. The line comes in three flavors —Mango, Berry Acai, Guava Passionfruit.
AZU, a clean sparkling energy drink inspired by the Iguazu falls of Misiones Argentina, which is also the epicenter of the yerba mate.Yerba Mate is a powerful and functional ingredient, loaded with more antioxidants than green tea and naturally caffeinated to give a natural boost, mental clarity and long-lasting energy. AZU it’s organic, vegan, low in sugar and all the ingredients come from natural source, also has no preservatives. The line comes in two flavors —Pineapple & Grapefruit.
“I’ve had the amazing opportunity to travel around Latin America for over three decades, discovering the unique flavors of each country,” says Anthony. “I’ve tasted amazing fruits, with incredible beneficial properties and I want to share that with the world. Partnering with companies like Beliv, allows us to continue to share our beautiful culture in many different ways.”
In 2020,OCA and AZU will be available in the United States with an e-commerce platform and retail. Beverages will be distributed by health & wellness product distributors and brand accelerators like Critical Mass Group.
Starting this month both brands will be available in regional and specialty chains in Southern California and subsequently will expand to Florida, New York, Oregon and Texas.
Puerto Rico will also have the opportunity to enjoy OCA and AZU. The partnership will work closely with CBC, the distribution partner for that territory, to make the product accessible in every supermarket and convenience store in the island.
The partnership will be supervised by Felipe Pimiento (Magnus COO), Carlos Sluman (Beliv CEO) and Gabriela Ramirez as head of the venture for both companies.